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How to Fight the Anti-Advertising Trend of 2018

May 31, 2018 |

Consumers have never been particularly fond of advertising that they feel is intrusive. This explains why many have downloaded ad blockers in an attempt to avoid marketing altogether. Unfortunately, the anti-advertising trend escalated in 2018 when major data breaches became public news. As many entrepreneurs already know, the best marketing comes from data analytics. Between consumers’ annoyance with advertisements and fear of data breaches, businesses have had to respond aggressively in their marketing. Read More

860 total views, 2 views today

Tier10 Wins 5 Hermes Creative Awards

May 21, 2018 |

Tier10 was named a winner in the Hermes Creative Awards 2018 for its outstanding video creative. The full-service advertising agency received five awards for its “2017 Agency Reel,” and for TV ads produced under the “Life Is Better” campaign for the Northwest and Northern Ohio Honda Dealers.
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843 total views, 2 views today

Voice Marketing: Effect on Brands and Advertising

May 17, 2018 |

Technological advances in artificial intelligence (AI) are driving the rapid rise of voice marketing in retail. This latest trend in marketing and advertising will surely affect brands and their strategy to maintain a competitive advantage.
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955 total views, 2 views today

5 Trends that Will Affect Social Media in the Coming Months

May 11, 2018 |

Anyone who was around to see the rise and fall of Myspace understands that social media is constantly evolving. While consumers don’t have to worry much about this, business owners and marketers must consistently be on their toes when it comes to social media trends. It’s important to note that not all of these trends are good ones, but if you can take advantage of positive changes while mitigating negative ones, you’ll be poised to outperform your competition in the social space.
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