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30,806 total views, 9 views today

Ad Optimum: A Look Back at the Most Insightful Ads of 2016

December 31, 2016 |

Advertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.

If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?

When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.

536 total views, 5 views today

How Data is Humanizing Marketing

December 15, 2016 |

Data takes on many forms. Sometimes, data can look like a synthetic life form on the USS Enterprise. Other times, like a gadget-wielding little boy in the Goonies. But more often than not, we envision data as long strings of integers that stretch out to infinity and come accompanied with the dial-up Internet noise. While data is integrated into nearly every facet of our lives, there still remains a disconnect between the numbers and how they’re presented. I mean, all a baseball pitcher really has to do is stand on a hill and throw to another player, but their stat sheets make it look like they’re coding the next Apollo mission at the same time. This is precisely why I take notice when a company is able to blend data and marketing so effortlessly, or at least make it seem that way. Here are some examples that showcase the versatility of data presentation when it comes to company branding. Read More

275 total views, 1 views today

Apple’s ‘Exciting’ Letter to the NHTSA

December 7, 2016 |

They’re the crossover athlete everyone talks about. The guy that plays football, but everyone says would make a top tier MLB player. There have been plenty of rumors about if such a transition might happen for years, but nothing ever really came of them. But now, after spending all this time sitting in the bleachers, it appears they’re finally ready to step out onto the ball field and take a swing.

Except they want to use their own bat, their own ball, and the other team has to teach them how to play.
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202 total views, 1 views today

Tier10 Wins Five Davey Awards

December 5, 2016 |

Tier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence. Read More