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43,349 total views, 6 views today

The True Impact of the TV Streaming Movement

July 5, 2018 |

Behind us are the days when traditional TV providers decided what we watched and when. The ball is officially in the viewer’s court. Still, the steady rise of the TV streaming movement prompts the question, how exactly is streaming affecting advertising? Read More

1,355 total views, 1 views today

6 Essential Elements Your Car Dealership’s Instagram Page Needs

June 14, 2018 |

Did you realize that Instagram has over 800 million active users on a monthly basis? There is no denying just how popular this social network has become in the last few years.

For most business owners, finding a way to connect with prospective customers is a must. If you are the owner of a car dealership, your livelihood depends on attracting new buyers.
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How Blockchain Is Changing the Automotive Industry

June 7, 2018 |

Even though blockchain has been a technology utilized in the financial sector for several years, automotive companies are only now discovering the advantages it offers. With the auto industry entering a new age of digitization, blockchain has the ability to revolutionize the automotive industry.
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How to Fight the Anti-Advertising Trend of 2018

May 31, 2018 |

Consumers have never been particularly fond of advertising that they feel is intrusive. This explains why many have downloaded ad blockers in an attempt to avoid marketing altogether. Unfortunately, the anti-advertising trend escalated in 2018 when major data breaches became public news. As many entrepreneurs already know, the best marketing comes from data analytics. Between consumers’ annoyance with advertisements and fear of data breaches, businesses have had to respond aggressively in their marketing. Read More

1,474 total views, 1 views today