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6 Essential Elements Your Car Dealership’s Instagram Page Needs... June 14, 2018 | Tier10
How Blockchain Is Changing the Automotive Industry... June 7, 2018 | Tier10
How to Fight the Anti-Advertising Trend of 2018... May 31, 2018 | Tier10
Tier10 Wins 5 Hermes Creative Awards May 21, 2018 | Tier10
Voice Marketing: Effect on Brands and Advertising... May 17, 2018 | Tier10
5 Trends that Will Affect Social Media in the Coming Months... May 11, 2018 | Tier10
Influencer Marketing to Increase ROI May 3, 2018 | Tier10
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With a growing dependence on technology, car shoppers are using their smartphones, tablets and computers to find their next vehicle. According to AutoTrader:
“In 2015, the average time consumers spent researching on digital channels was 12.5 hours. They visit approximately 9 sites, with the largest percentage being third-party sites. The internet is by far the #1 source for both new car and used car buyers with 75% of new car buyers using the internet, and 77% of used car buyers using the internet.”
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Sponsorship marketing may sound like a new promotional tactic to some, but in reality, it’s a common business practice that many entrepreneurs already utilize. By donating to and sponsoring local individuals and organizations, businesses are able to help themselves and their communities. As an example, the Greater Twin Cities Honda Dealers (GTCHDA) and Northwest Honda Dealers (NWHDA) have begun donating money to local schools. In the end, they’re likely to see countless benefits from doing so.
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With less than a week to go, the countdown is on for the wide selection of vehicles set to debut at this year’s New York International Auto Show (NYIAS). This year’s event is set to take place from March 30 to April 8, with previews scheduled to start on March 28 at Jacob Javits Center, and the show plans to offer up tons of futuristic concepts, luxury looks and convenient features that car connoisseurs will be dying to get a glimpse of. This year’s show will have plenty of brands worth seeing. But updates to existing Acura and Honda vehicles are offering much to aspire to. Here are some must-see cars and trucks worth looking for at this year’s event.
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The dominance of digital advertising has been overstated, particularly in the automotive industry. Powerhouse companies like Toyota and Fiat Chrysler continue to spend big bucks on television ads and other mediums because they produce results. The auto industry does lead in the use of digital advertising, but it invests more in other, more traditional modes. Those types of advertising still produce results, delivering a healthy return on the advertiser’s investment. The industry needs to blend the old ways with the new.
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