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Connected TV: What You Need To Know

February 12, 2019 |

Thanks to customers looking to “cut the cord” from their cable company, connected TV is growing.

Because connected TV is growing at an exponential rate, there is an increasing need for content. This content includes original and syndicated programming. But, this also includes advertising content designed for this new, sophisticated viewing audience.
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The Ultimate Guide to Content Marketing

January 21, 2019 |

“Content marketing represents the gap between what the brands produce and what the consumers actually want.” -Michael Brenner

Whether your goal is to educate or entertain your audience, content marketing is a highly effective solution. This strategic approach allows you to reach your target audience in a way that is honest, transparent, and authentic. In turn, you can significantly increase your conversion rates as you encourage your audience to take profitable action.
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Blockchain May Be the Answer to Advertising’s Current Issues

December 20, 2018 |

Digital advertising is the focus of almost every brand’s marketing spend. As online ad space has become the dominant channel over the past several years, weaknesses in the system have resulted in fraud, inaccurate data, and financial losses. It costs the industry millions on a daily basis and leaves its stakeholders vulnerable to misrepresentation online.

The problems that technology helped create, however, may also be solved by technology. Blockchain, a distributed ledger system with trust built into the rules of the network, can help solve the serious issues faced by all industry stakeholders. The promises of blockchain are not without detractors, however, who claim the technology has not evolved enough at this point to have practical use.
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The Rise of In-House Agencies

December 6, 2018 |

Effective marketing has long been a multifaceted and complex process that typically required the work of a variety of professionals from different fields. To accomplish this, it was often necessary to seek outside help from multiple third-party agencies. In the new world of creative development, this work has been making its way in-house. While creative agencies are fighting to maintain relevance in this new environment, there’s little doubt that the marketing landscape will soon change forever. Read More

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