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What Do Consumers Want from Branded Content?

October 9, 2019 |

It wasn’t that long ago that companies believed content had nothing to do with the success or failure of their brand. Companies believed what they posted and where they posted it had no real effect on marketing efforts. Today, companies like are understanding just how valuable authentic content is. Read More

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Micro-Moments Signal a Shift in Auto Buying Behavior

September 10, 2019 |

In 2015, Google coined the term “micro-moments” to describe times when individuals reflexively use a smartphone to act on a need. Google describes them as “intent-rich moments when decisions are made and preferences shaped.”
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Price vs. Experience: What Matters Most to Consumers Today?

August 8, 2019 |

Today’s marketplace, both online and in brick and mortar stores, has become increasingly competitive. The wants and the needs of consumers have changed dramatically – no longer are consumers only looking for the best price – they are looking for a positive experience and, in many cases, continuous engagement from the brand. Subsequently, businesses must adapt by using multiple marketing channels to provide positive consumer engagement and remain competitive. Read More

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2019’s Top Trends Transforming the Automotive Industry

July 19, 2019 |

What do today’s automotive trends say about the future of driving? The auto industry has evolved exponentially just in the last few years, and innovations such as automated driving, platooning, use-based insurance policies, hybridization, and enhanced platforms are on track to maintain or exceed this pace entirely. Read More

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