Redesigned 2018 Acura TLX Hits Showrooms June 1... May 26, 2017 | Madeleine Coe
Tier10 Named in the 38th Annual Telly Awards... May 17, 2017 | Madeleine Coe
I Stream, Therefore I Am: What the Rise of Live Video Says About Our Culture Tod... May 1, 2017 | Nathan Whipple
2017 NYIAS: 2018 Acura TLX to Debut April 10, 2017 | Madeleine Coe
Tier10 Takes Home Platinum and Gold in the 2017 Muse Creative Awards... March 24, 2017 | Madeleine Coe
10 Women Essential to the Success of the Automotive Industry... March 22, 2017 | Madeleine Coe
2017 NYIAS: Honda Preview March 17, 2017 | Madeleine Coe
The New Social Media Addicts (Are Not Who You Would Think)... February 14, 2017 | Madeleine Coe
Taking Root: Which 2016 Social Media Trends are set to Blossom in 2017?... January 25, 2017 | Madeleine Coe
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Redesigned to make life a little easier for families, the all-new 2018 Honda Odyssey was unveiled today at the 2017 North American International Auto Show in Detroit with new updates to safety, connectivity, and comfort.
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Advertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.
If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?
When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.
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Data takes on many forms. Sometimes, data can look like a synthetic life form on the USS Enterprise. Other times, like a gadget-wielding little boy in the Goonies. But more often than not, we envision data as long strings of integers that stretch out to infinity and come accompanied with the dial-up Internet noise. While data is integrated into nearly every facet of our lives, there still remains a disconnect between the numbers and how they’re presented. I mean, all a baseball pitcher really has to do is stand on a hill and throw to another player, but their stat sheets make it look like they’re coding the next Apollo mission at the same time. This is precisely why I take notice when a company is able to blend data and marketing so effortlessly, or at least make it seem that way. Here are some examples that showcase the versatility of data presentation when it comes to company branding.
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They’re the crossover athlete everyone talks about. The guy that plays football, but everyone says would make a top tier MLB player. There have been plenty of rumors about if such a transition might happen for years, but nothing ever really came of them. But now, after spending all this time sitting in the bleachers, it appears they’re finally ready to step out onto the ball field and take a swing.
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