2018 Accord Teased, Full Reveal to Come July 14... June 20, 2017 | Nathan Whipple
Summer Social Media Shakedown June 14, 2017 | Madeleine Coe
Redesigned 2018 Acura TLX Hits Showrooms June 1... May 26, 2017 | Madeleine Coe
Tier10 Named in the 38th Annual Telly Awards... May 17, 2017 | Madeleine Coe
I Stream, Therefore I Am: What the Rise of Live Video Says About Our Culture Tod... May 1, 2017 | Nathan Whipple
2017 NYIAS: 2018 Acura TLX to Debut April 10, 2017 | Madeleine Coe
Tier10 Takes Home Platinum and Gold in the 2017 Muse Creative Awards... March 24, 2017 | Madeleine Coe
10 Women Essential to the Success of the Automotive Industry... March 22, 2017 | Madeleine Coe
2017 NYIAS: Honda Preview March 17, 2017 | Madeleine Coe
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Given the number of times your mother has asked the difference between The Face Book and Tweeter (or maybe this is a question you’ve asked to your Millennial and Gen Z offspring), it comes as a surprise to many that Millenials aren’t the most active on social media sites. Upending the assumption that the younger crowd is responsible for the heaviest activity, the users that average almost seven hours a day on social media sites are Generation Xers.
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We are reaching a phase of rapid progress in the social media and digital marketing space. As our means of receiving content become mobilized and virtual, the way we shop and explore products has completely shifted. We saw the seeds of evolution planted in 2016’s most popular trends and I predict that many will continue to grow and develop in 2017.
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Redesigned to make life a little easier for families, the all-new 2018 Honda Odyssey was unveiled today at the 2017 North American International Auto Show in Detroit with new updates to safety, connectivity, and comfort.
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Advertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.
If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?
When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.
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