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27,409 total views, 9 views today

Mobile Window Shopping: Browse to Buy Experience Coming to Instagram

November 12, 2016 |

This week, twenty lucky retailers are trying out the new Instagram shopping feature. This high-profile round of beta-testing means it could be in your hands soon if you are a business with a prominent presence on the social sharing app.
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178 total views, no views today

Cobblers, the Note 7, and Crisis Management

November 8, 2016 |

Once upon a time, a cobbler lived in a village not too far from where you are now. He was quite skilled at his craft; in fact, there was one year where he even outsold a quite renowned cobbler a few villages over. This was thanks in part to a beautiful new pair of shoes he constructed that same year, and they were truly the talk of the townsfolk. “The best in all the land!” the people sang. One evening, there was a grand ball in the biggest village, and all the fair maidens (and gentlemen too) wore these shoes. The night was simply superb until a stroke of bad luck made it so a large number of the shoes spontaneously burst into flame.
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Snapchat for Business: Just Say No

October 27, 2016 |

Just like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.

How about no?
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186 total views, 2 views today

Kids These Days!: Why an Understanding of Different Realities Affects More Than Just Millennials

October 17, 2016 |

Ugh, millennials. What with their “Playboxes” and “X-Stations.” They’re always on the “Snapbook” or “InstaFace” these days, and now they’re chasing “Pokeman” through my yard and trampling my azalea bushes! Now they’ve got these boxes on their face and keep raving about this “virtual reality” nonsense where they’re fighting dragons and saving princesses. Well let me tell you something sonny; back in my day, we were fighting Charlie over in Europe, and the only saving we did was our own rear ends from explosions! What kind of world do we live in where you need a “virtual” reality?

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132 total views, 3 views today