5 Tips for Creating Successful Dealership Walk-Around Videos... April 17, 2019 | Tier10
9 Ad Trends That Can Help Your Business Grow... March 28, 2019 | Tier10
What Predictive Analytics Can Do for Your Business... March 5, 2019 | Tier10
Must-Know Social Media Trends February 28, 2019 | Tier10
Tier10 Named a Finalist in 2019 DC ADDY Awards... February 22, 2019 | Tier10
Connected TV: What You Need To Know February 12, 2019 | Tier10
The Ultimate Guide to Content Marketing January 21, 2019 | Tier10
Blockchain May Be the Answer to Advertising’s Current Issues... December 20, 2018 | Tier10
The Rise of In-House Agencies December 6, 2018 | Tier10
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Tier10 was named a winner in the 14th Annual Davey Awards, receiving three silver awards for its exceptional video production in the Automotive Commercials category. Awarded for works in their “Life is Better” campaign, the ad series aims to demonstrate how Honda’s vehicles can meet a variety of individual needs while embodying customers’ and businesses’ personal passions and values.
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Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.
One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.
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Tier10, in partnership with Acura, unveiled a long-form video chronicling Acura’s return to form at the Sahlen’s Six Hours of the Glen race. Filmed over the July 1st weekend at Watkins Glen International Raceway in New York, the piece explores in part the brand’s absence from the world of motorsports before experiencing a dominant revival in the world of racing, led by designer-turned-GM Jon Ikeda.
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Influencer marketing works on a national and local level to encourage consumers to buy certain recommended products from someone with a meaningful social media following. Social media platforms such as Facebook, Instagram, Twitter, and YouTube offer companies an innovative and productive way to reach their target audience. If you haven’t taken advantage of influencer marketing, you are ceding a large number of consumers to the competition.
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