Automotive Brands Use Viral Video to Target Demographics
- Whitney Small
- On July 8, 2011
Many of the top manufacturers in the automotive industry are using video to connect to customers. Thanks to YouTube, the accessibility of branding has become undeniable. Whether targeting specific demographics, or reaching across the board, videos have become a standard practice on the web.
Speaking to the Civic’s longstanding appeal, Tier10‘s “Heritage” video captures several generations and diverse backgrounds.
It also highlights the evolution of Civic by incorporating ads from the past 33 years. Through the Civic drivers’ own experiences and through the different generations of the Honda Civic, many stories can be told. The video plays on the emotion of the driver, a memory that not only links you to a car, but an entire experience. A cross-country trip with your friends, seeing a specific landmark, or bringing home your first child — just a few examples of ways the Civic has shaped a part of a Civic owner’s stories.
Tier10 is hosting a contest rewarding Civic owners for telling their stories.
See www.Facebook.com/newcivic and tell your story.
2,501 total views, 1 views today
2014 L.A. Auto Show Preview November 14, 2014 | Tier10
Throwback Thursday: The History of Automotive Leasing... July 31, 2014 | Jason Galliger
A Marketer’s Complete Guide to YouTube Video Ads... March 16, 2020 | Tier10
Six-Second Survival: Will Broadcast Thrive, or Simply Survive, in an Age of Digi... December 29, 2017 | Nathan Whipple
Subscribe to Tier10lab Weekly
Get our free weekly newsletter that covers the latest from the lab.
July 2, 2020
June 19, 2020
June 5, 2020
May 21, 2020
May 14, 2020
May 11, 2020