Automotive Brands Use Viral Video to Target Demographics
- Whitney Small
- On July 8, 2011
Many of the top manufacturers in the automotive industry are using video to connect to customers. Thanks to YouTube, the accessibility of branding has become undeniable. Whether targeting specific demographics, or reaching across the board, videos have become a standard practice on the web.
Speaking to the Civic’s longstanding appeal, Tier10‘s “Heritage” video captures several generations and diverse backgrounds.
It also highlights the evolution of Civic by incorporating ads from the past 33 years. Through the Civic drivers’ own experiences and through the different generations of the Honda Civic, many stories can be told. The video plays on the emotion of the driver, a memory that not only links you to a car, but an entire experience. A cross-country trip with your friends, seeing a specific landmark, or bringing home your first child — just a few examples of ways the Civic has shaped a part of a Civic owner’s stories.
Tier10 is hosting a contest rewarding Civic owners for telling their stories.
See www.Facebook.com/newcivic and tell your story.
1,543 total views, 2 views today
Google Abandons Third-Party Reviews August 9, 2011 | Joseph Olesh
Why did Tesla release all of its patents?... June 16, 2014 | Ally Reis
Tier10 Named in the 38th Annual Telly Awards... May 17, 2017 | Madeleine Coe
July Sales Report: Chrysler Stays Strong, Ford, Toyota, GM, and Hyundai Post Gai... August 1, 2014 | Jason Galliger
- Error - Error validating access token: Session has expired on Tuesday, 06-Feb-18 09:00:00 PST. The current time is Monday, 15-Oct-18 20:28:02 PDT.
Warning: file_get_contents(https://plus.google.com/102697473574690895711/posts): failed to open stream: HTTP request failed! HTTP/1.0 404 Not Found in /home/devops/public_html/tier10-com/lab/wp-content/plugins/social-media-followers-counter/social-counter.php on line 442
Subscribe to Tier10lab Weekly
Get our free weekly newsletter that covers the latest from the lab.
October 11, 2018
September 27, 2018
August 2, 2018
July 19, 2018