Targeted Marketing & QR Codes: Bridging the Gap Between Print and Web
According to Rob Nawfel, president of Ironwood Lithographers, “If you are not currently utilizing QR codes in your printed marketing materials, you are missing a great marketing opportunity for your customers to have an interactive experience with your company.”
What does this mean for modern-day target marketing? The marketing potential is seemingly endless for QR codes. QR codes are all about function, and accordingly, several service types are available.
Everywhere you turn is a place to put a QR code, and of course, an opportunity to reach out to customers. Some of the most useful types of QR codes are those that show text, initiate a browser session, initiate an email, share contact information, initiate a text message, initiate an audio stream, initiate a video stream, and much more.
Now that pre-installed QR code readers have become a standard for many smart phone models, QR codes really do bridge the gap between print and web. The answer is simple really. Whether it is displayed in a newspaper ad or just a bumper sticker on a street pole, scanning the code with a smart phone is all it takes to get to the intended message that the QR code holds.
While many may think we are already at the pinnacle of smart phone technology, those that are more “in-the-know” realize that as new technology for smart phones continues to evolve, the potential for QR codes and what you can do with them is going to be limitless.
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