Musician Daria Musk Goes Viral, Reaching a Global Audience Through Google+ Hangout
- Joseph Olesh
- On July 23, 2011
Facebook users are migrating to Google’s new social network, Google+, for innovative features like the Hangout technology, which allows 10 people to interact on live video simultaneously. The new technology has created a buzz in the social media world, with one of its most exciting uses being the first official virtual concert performed by singer/songwriter Daria Musk.
Pushing the limits of this new Google+ technology, Musk performed a 6.5 hour virtual concert that became a worldwide phenomenon, ultimately reaching thousands of viewers around the globe, from Norway to Australia to Argentina. With the support of Google, whose Director of Engineering, Chee Chew, attended the concert and provided technical assistance all throughout, Daria performed all night for fans who created an etiquette of staying for a few songs before leaving the Hangout so that fans-in-waiting could jump in.
From a technology perspective, Daria’s concert changed how Google+ Hangouts are used and perceived. Post concert, Chew posted, “just had the privilege of attending the first known pro level Hangout jam session.”
“While Facebook has created a platform that has changed the way people connect online through sharing pictures and updates, Google+ took it one step further by allowing people to interact in real time with video and voice capabilities, changing the very nature of how people socialize on these networks,” said Sean Wolfington, owner of Tier10, which created and implemented the digital marketing strategy for Grammy Award-winning musician Shakira and now represents Musk. “Traditionally record labels dictated which artists get exposure. Now Google+ turns fans into friends by allowing them to collaborate directly with the artist; it’s changing the music industry.”
“Google+ changed my life on Saturday night because I was able to connect with fans from all around the world,” said Musk. “My heart is bursting with joy and I’m forever changed.”
Some of the media coverage is featured in the links below:
2,360 total views, 2 views today
Tier10, Mighty Macs Use Facebook To Maximize Results... November 23, 2011 | Elizabeth Frey
Google Changing the World… Again [VIDEO]... January 18, 2012 | Joseph Olesh
Google, VW Partnership Signals New Age of Mobile Advertising... March 22, 2013 | Elizabeth Frey
Throwback Thursday: Myspace and the Evolution of Social Media... June 26, 2014 | Eric Huebner
- Error - Error validating access token: Session has expired on Tuesday, 06-Feb-18 09:00:00 PST. The current time is Wednesday, 20-Mar-19 03:56:23 PDT.
Warning: file_get_contents(https://plus.google.com/102697473574690895711/posts): failed to open stream: HTTP request failed! HTTP/1.0 404 Not Found in /home/devops/public_html/tier10-com/lab/wp-content/plugins/social-media-followers-counter/social-counter.php on line 442
Subscribe to Tier10lab Weekly
Get our free weekly newsletter that covers the latest from the lab.
March 5, 2019
February 28, 2019
February 22, 2019
February 12, 2019
January 21, 2019
December 20, 2018