Honda, Ben Bailey Kicked Off 2013 Accord ‘Cash Car’ Series in Times Square | Tier10lab
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Honda, Ben Bailey Kicked Off 2013 Accord ‘Cash Car’ Series in Times Square

Xavier Villarmarzo

Honda kicked off its four-city 2013 Accord “Cash Car” event with host Ben Bailey on Saturday, Oct. 6 in New York City’s Times Square. The six-hour event featured contestants getting on stage inside an all-new 2013 Accord with Bailey and answering questions about the vehicle for a chance to win up $80 each.

Every 10 to 15 minutes, a set of three contestants was called up and would answer three 2013 Accord trivia questions about the vehicle’s safety features, color choices and horsepower, among others. They would receive $10 if they answered the first questions correctly, $20 for the second questions and $50 for the final one. The game was modeled after Discovery Channel’s Cash Cab, the popular game show three-time Emmy award-winning Bailey hosts.

The selected contestants, who either pre-registered online or registered at the event using iPads, were from various parts of the country. Some contestants even had a theme, including employees of a ticket brokerage down the street, Navy sailors and a bride in groom – in tuxedo and dress – who were set to get married just a couple hours after they played. Everyone who registered was also entered into a drawing to win an all-new redesigned 2013 Accord, which will be announced on Nov. 30, 2012.

Bailey, with the help of New York-based comedian Nore Davis, took command of the stage in the ever-crowded heart of Times Square from 2 p.m. to 8 p.m. Davis, who has been featured on Comedy Central and toured with Tracy Morgan, would take the stage, interact with the constantly changing crowd and tell them to register for a chance to win money while Bailey took breaks. Bailey was his usual sharp self, while in the Basque Red Pearl II 2013 Accord on stage, with constant witty quips about contestants’ hometowns, occupations or question-response time.

The next Accord Cash Car event will be at the Navy Pier in Chicago on Oct. 20, followed by the Arizona State Fair in Phoenix on Nov. 3 and concluding at the Hollywood and Highland Complex in Los Angeles on Nov. 10.

For a look at the steps Tier10 took to cover the 2013 Accord “Cash Car” event in NYC, you can read Part 1 here. Part 2 can be found here.

 

*Cash Car with Ben Bailey is an American Honda Event Produced by George P. Johnson

 

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