Tier10 to Cover NYIAS in Real Time on Various Digital Platforms
- Xavier Villarmarzo
- On March 20, 2013
Among the most important auto shows in the U.S., such as the Los Angeles International Auto Show and the North American International Auto Show, the New York Auto Show takes place March 29 through April 7. Located near two of Tier10’s dealer association clients, the New York Acura Dealers and the Capital Region Honda Dealers, the New York show will provide the venue for Tier10 to post real-time social media coverage of major auto industry news and vehicle unveilings, quickly making information available to the ad agency’s clients.
“The ability to attend major industry shows like these gives us an advantage in our space,” said Scott Rodgers, Co-founder and Chief Creative Officer, Tier10. “We pride ourselves on creating original content for our clients that will keep them on top of search results for phrases related to their respective manufacturer. That’s why content is king.”
Tier10 will be on hand at the New York show for the press preview days on March 27 and March 28. The ad agency’s first-hand look as the manufacturers unveil their new model year 2014 vehicles will provide real-time coverage of the vehicle unveilings for digital news reporting via several platforms. Anticipated vehicle debuts will be the redesigned 2014 Cadillac CTS, the all-new 2015 Volkswagen Golf and the production version of the 2014 Acura MDX, which was covered as a prototype in Detroit.
“When you add in the social ‘as-it-happens’ level of events like this, what we do is very important,” said Whitney Small, who manages social media for Tier10’s clients. “Our live posts on social platforms, in essence, start the conversation.”
The social media content of completely original and optimized photos, articles, product videos and on-camera interviews is not only valuable for the quality of information available, but also for its rapid dissemination. The photos and articles produced by Tier10 will get posted and shared on several social media platforms, including the big three: Facebook, Twitter and Instagram. Video footage of the unveiled cars and interviews with manufacturer representatives will be produced and edited on the fly, and available on social media before the show opens to the public.
“One of our objectives is to generate industry-leading, original content for our clients — content they wouldn’t be able to generate as quickly on their own, and which differentiates them from their peers,” said Scott Fletcher, Co-founder and Vice President of Client Services, Tier10. “That’s just one of the many ways Tier10 provides significant value for our clients within the social tier.”
In January, Tier10 was on hand at the 2013 North American International Auto Show in Detroit. After a long two days at the Cobo Center, the ad agency had acquired over 2,000 photos of the show and over 10 hours of video and interview footage, not to mention the hundreds of social media posts and dozens of articles that were generated on-site.
“It’ll be a busy two days for us, but we’re excited,” said Rodgers. “This is what we do.”
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