April Sales Report: Nissan & Detroit’s ‘Big Three’ Lead Sales
Nissan and Subaru may have led the automotive industry in sales figures for the month of April, in terms of year over year percentage growth. However, the big story is that all three major U.S. automakers saw double-digit percentage growth in sales for April 2013, which continues the momentum of the ongoing recovery of the industry. General Motors, Chrysler Group LLC and Ford Motor Co. each saw growth of 11 percent or higher.
Ford led the way with an 18-percent gain, which included a surprising 21 percent gain in Lincoln sales. Ford F-series pickup sales rose 24 percent, while the Fusion and the Escape led the way in sales from the car end.
GM grew 11 percent with all four brands posting gains, highlighted by Cadillac’s 34-percent increase. GM’s luxury brand has been doing well with the release of the all-new, entry-level ATS sedan, as well as the full-size XTS. Chevrolet and Buick each rose 11 percent.
Chrysler Group LLC had growth for the 37th consecutive month, with an 11 percent increase, despite the Chrysler brand itself dropping 13 percent. The group’s growth came on the hands of a 49-percent rise in RAM sales and 18-percent rise in Dodge sales. Jeep and Fiat rounded out the group with very modest gains of 1 and 2 percent, respectively.
Nissan Motor Co. grew 23 percent, including 10-percent growth in Infiniti sales. The company’s substantial growth can be partially attributed to the brand’s price cuts on all models, ranging from 2.7 percent to 11 percent.
Subaru had the most growth of any automaker in April, with a 25-percent sales increase.
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