Social Marketing: 8 Rules for Using Hashtags
- Molly Troha
- On July 9, 2013
Now that hashtags have been integrated on practically every social media platform, it’s important for businesses to know how to get the most out of this feature. Here, we highlight some important factors to keep in mind when incorporating hashtags into your social media approach.
Join the live conversation.
There will now be conversations on Facebook surrounding live events — TV and
otherwise — just as there are on Twitter. Join the conversation as it’s happening to get your brand noticed.
Since hashtags are used to categorize posts, be sure that your hashtag actually relates to the topic or theme of your post. Otherwise, it won’t belong in the conversation.
Watch the length.
Long hashtags are not only hard for people to read, but are also not likely to be shared by others, minimizing the opportunity for you to be a part of a discussion.
For example, #thishashtagisnotagoodidea
Watch the number.
Avoid using too many hashtags in one post. It can be overwhelming and make your post difficult to read.
Encourage your fan-base to share your content by offering discounts or special offers to anyone who uses your hashtag. Make sure contests you deploy fall under Facebook’s guidelines, though.
Content is key.
As always, your post will only be successful if you’re sharing quality content. Keep sharing the type of content that has resulted in high engagement numbers from your fans — just include hashtags now.
Use a cross-platform approach.
The hashtags that you’ve previously included in your Twitter and Instagram posts will now be live on Facebook. This also means that any hashtags in future automatic posts from those two networks will also cross over.
Think about all your campaigns.
Hashtags can be used in videos or print advertising to encourage people to join one large conversation. Integrating your strategy across all mediums is always a good idea.
3,032 total views, 1 views today
Twitter Signs Firehose Deal With Google February 10, 2015 | Tier10
New Uses for the Hashtag; #HashtagHolidays... July 23, 2013 | Ally Reis
Facebook News Feed Update September 28, 2011 | Joseph Olesh
Mercedes-Benz Integrates Smartphone Functions into Dash Interface [VIDEO]... September 15, 2011 | Molly Troha
- Error - Error validating access token: Session has expired on Tuesday, 06-Feb-18 09:00:00 PST. The current time is Wednesday, 20-Mar-19 03:56:28 PDT.
Warning: file_get_contents(https://plus.google.com/102697473574690895711/posts): failed to open stream: HTTP request failed! HTTP/1.0 404 Not Found in /home/devops/public_html/tier10-com/lab/wp-content/plugins/social-media-followers-counter/social-counter.php on line 442
Subscribe to Tier10lab Weekly
Get our free weekly newsletter that covers the latest from the lab.
March 5, 2019
February 28, 2019
February 22, 2019
February 12, 2019
January 21, 2019
December 20, 2018