September Sales Report: GM, Honda Down as Industry Falls 5 Percent | Tier10lab
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September Sales Report: GM, Honda Down as Industry Falls 5 Percent

September Sales Report: GM, Honda Down as Industry Falls 5 Percent
Xavier Villarmarzo

After impressive growth in the month of August and despite many Labor Day sales events, the industry as a whole saw a 5-percent dip in sales from a year ago. However, despite some of the big manufacturers’ drops in sales percentages, the news is not as bad as it seems, as there were fewer days to sell this September. In 2012, September had 25 days to sell, while this year had only 23 possible sales days.

General Motors saw an 11-percent overall drop in sales, despite continued growth from Cadillac and Buick, which were up 9.93 and 6.47 percent, respectively. Chevrolet and GMC saw drops of 14.7 and 9.74 percent, respectively.

The big Japanese automakers all saw a decrease in September, with American Honda Motor Co. dropping 9.94 percent, Nissan falling 5.48 percent and Toyota slipping 4.34 percent. Honda’s drop included an 18.92 percent slide in the Acura brand.

On the positive side, Ford Motor Co. grew 5.81 percent, thanks to nearly 11,000 more units sold and despite a drop of 5.13 percent in the Lincoln brand. Chrysler Group stayed relatively even, with a growth of less than one percent, or under 1,000 units. Despite gains from Chrysler, Dodge and Ram brands, the Jeep and Fiat brand’s respective drops of 4.54 and 24.4 percent weighed the group down.

Other notable decreases in sales came from the Kia and Hyundai brands, which declined by 21 and 8.2 percent. The Volkswagen brand also saw a drop of 12.16 percent, despite continued gains from Audi and Porsche.

Subaru continued its impressive growth streak, gaining 14.71 percent in September. The brand also had the highest percentage of growth of any brand selling over 25,000 units in the month. BMW Group and Mercedes-Benz USA also had a positive September, gaining 8.3 percent and 5.75 percent respectively.

Despite decreases for multiple brands in overall unit sales, there was good news. A few of those brands – most notably Nissan and Toyota – saw growth in their daily sales rate percentage.

 

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