Facebook Updates Continue Content Balancing Act
- Whitney Small
- On June 2, 2015
Facebook has yet again made updates that will have an effect on what type of content users see as a part of their Facebook experience. This time, updates include three new changes to the News Feed algorithm.
The first update is for users who do not have a lot of content available to see, but want to spend more time on their News Feed. Facebook previously had rules in place to prevent them from seeing multiple posts from the same source in a row. They have now relaxed this rule and users will start to see continuous coverage in their News Feed.
The second update will ensure that content from the friends users care about most will be higher up in their News Feed, so they will be less likely to miss it. This will include photos, videos, status updates, and links from the friends whose content they interact with the most.
The third update will limit stories about friends liking or commenting on a post. With this update, users are more likely to see the actual content from their friends and Pages they have liked, and less of what those Pages and friends choose to interact with.
So, how will this series of updates affect your business? In an article from TechCrunch, they state the following:
According to Zuckerberg’s Law, people share more online every year. Both people and pages are posting more status updates, photos, videos, and links. Meanwhile, people are accumulating more Facebook friendships and Page subscriptions. But they’re not increasing the amount of time on the News Feed nearly fast enough to keep up with the increase in volume of content they might see.
Businesses who rely on referral traffic and sales they receive from their Facebook Page’s News Feed posts could see a reduction in reach as Facebook’s string of recent updates continues to focus on making user to user experience a priority over those who use Facebook for business. Depending on how aggressive Facebook gets with this balancing act, businesses will have to really focus on generating genuinely entertaining content or be willing to buy ads to get their content viewed.
3,512 total views, 1 views today
Getting Your Marketing Message out of the Ad Blocker Friend-Zone... February 15, 2016 | Madeleine Coe
“Like” Gates Are Over; What Now? November 6, 2014 | Xavier Villarmarzo
It’s Official: Facebook to Implement Hashtags... June 12, 2013 | Xavier Villarmarzo
Automaker Utilizes Facebook as Customer Service Tool... August 9, 2011 | Molly Troha
- Error - Error validating access token: Session has expired on Tuesday, 06-Feb-18 09:00:00 PST. The current time is Friday, 18-Jan-19 07:20:37 PST.
Warning: file_get_contents(https://plus.google.com/102697473574690895711/posts): failed to open stream: HTTP request failed! HTTP/1.0 404 Not Found in /home/devops/public_html/tier10-com/lab/wp-content/plugins/social-media-followers-counter/social-counter.php on line 442
Subscribe to Tier10lab Weekly
Get our free weekly newsletter that covers the latest from the lab.
December 20, 2018
December 6, 2018
November 16, 2018
October 11, 2018
September 27, 2018