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The Basics: Facebook Pages

The Basics: Facebook Pages
Whitney Small

Facebook makes constant updates to their interface. As a marketer, you need to stay up to date with these changes because Facebook is a powerful friend to have. In this post, we will share with you some best practices to ensure you are getting as much out of this relationship as Facebook is. With a Facebook Page, your customers can easily discover you and see what your business is all about. Once your Facebook Page is created, there are a few things you need to accomplish before you can start launching social media campaigns and posting updates on the latest and greatest for your business.

General Settings
First, explore the General Settings page. This is where you can control Page and post visibility as well as Page moderation, filters, audiences, and much more.

Best Practice: Set your profanity filter to either medium or strong. Facebook determines what to block based on offensive words or phrases reported by the community of users. This setting will automatically block different degrees of profanity from appearing on your page.

You can take it one step further and add any other additional profane words or phrases to the Page Moderation setting. This is especially important if you are a business that receives a lot of comments from customers.

Source: Facebook

Page Info Settings
Next, explore the Page Info settings. Here you can add your hours of operation, contact information and a description of your business.

Best Practice: Fill in every section with the most accurate information about your business so your customers can easily find you when they search Facebook or the web.

Notification Settings
Explore Notification settings. You can control when and how you’re notified about the activity taking place on your page.

Best Practice: Setup Notifications! If you are in charge of running a Facebook Page on behalf of your business, brand, or organization, you need to be aware of the activity that is happening on your page 24 hours a day, 7 days a week so that you can react in real time.

Now that you have set up everything correctly on the backend of your Facebook Page, it’s time to work on the front end.

Profile Pictures & Cover Photos
Add a profile picture and a cover photo that reflects your business so that customers know what they can expect from your business.

Best Practice: Upload your company’s logo as the profile picture. The dimensions are 180×180. If your logo is not square, you may need to format it on a background so that it fits neatly into those dimensions. Upload a cover photo that’ll interest your customers and get their attention, perhaps a current promotion or seasonal message that reflects your branding. The dimensions are 2048×927.

Call-To-Action Buttons
Add a Call-To-Action button to your page to help drive business objectives. You can select from a group of buttons, like “Contact Us”, “Sign Up” or “Watch Video”. This Call-To-Action button should link to your business website.

Source: Facebook

Posting
Lastly, start posting! In case you didn’t know, video posts achieve more organic (non-paid) reach and engagement than any other type of post on Facebook, but photos and links can also be used to engage customers.

 

For more best practices, check out Facebook Blueprint, an educational program that trains agencies, partners, and marketers on how to best utilize Facebook for business. Sources: Facebook

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