Tier10 Snags Three 2016 Hermes Creative Awards
Jennifer Lee | On 14, Apr 2016
Tier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
Winning Platinum in the TV Ad category, “New Kid on the Block,” shows off Honda’s family-friendly brand while showcasing the 2016 Honda Civic and its new, adaptable remodeling with the help of two siblings. As one of the new “kids” in the Honda family, Tier10 emphasizes how the new Civic redefines the standards of the vehicle market.
“Movie Night” with the 2016 Acura TLX won gold within the TV Ad category. As part of Tier10’s overarching campaign “Movie Night,” the spot highlights the new TLX within New York City – a place befitting of the luxury brand. “Movie Night” plays off of the popup craze within NYC and showcases a group of young elites sharing a powerful connection in the technology age.
Debuting only a month ago, Tier10’s “2015 Agency Reel” has already hit the ground running, winning a Gold Award within the Corporate Image category. Boasting over 30 locations in less than two minutes, the reel showcases Tier10’s journey, along with the new campaigns, clients, and relationships formed over the year. The web video defines the very core of what Tier10 stands for as well as the creative breadth it offers the automotive industry.
“None of this was on accident, and our first year wasn’t a fluke,” said Devin Leisher, producer and editor at Tier10. “This is just another example of our consistency, hard work, and creative vision.”
Earlier this year Tier10 was awarded two 37th Annual Telly Awards and three 2016 AVA Awards for its outstanding creative in commercials and web video. Tier10’s award-winning videos and more can be viewed at the agency’s Vimeo page.
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