Ad Optimum: A Look Back at the Most Insightful Ads of 2016 | Tier10lab - Page 3
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Ad Optimum: A Look Back at the Most Insightful Ads of 2016

Nathan Whipple | On 31, Dec 2016

A Celebration of Self

Election years have a way of lumping people together whether they like it or not. The ads of 2016 set out to prove that not only are we individuals, it’s a distinction to be proud of. While the aforementioned Old Spice video provides us with humor, it encourages us to set goals for ourselves all the same, while Under Armour’s spot served as a fitting swan song to the man who, believe it or not, is working more than just every four years. Finding the happy medium between a caricature of confidence and a larger than life athlete is The Pokemon Company, whose #Pokemon20 advertisement provided perhaps the strongest message of all: You can do that, we can do that, I can do that. So go ahead, pat yourself on the back. You deserve it more than you know.

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