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Ad Optimum: A Look Back at the Most Insightful Ads of 2016

Nathan Whipple | On 31, Dec 2016

Your Future Is Just That

All of these themes, and all of these ads, are about the resilience of every one of us. If you want happiness to reign supreme, make it happen. If you want to be proud of who you are and what you stand for, no one can stop you. It doesn’t matter if you’re not in the limelight when it happens. It doesn’t matter if people think your dreams are too big, or too crazy. It doesn’t matter if you’re a part of OK Go or not. What matters is that you are keeper of your fate, and that you are the captain of your destiny. In a year where it seemed so easy to feel alone and helpless against the future, these are the ads that we resonated the most with, not because of the product on the screen, but because of the message they conveyed. What will next year’s ads look like? Although it may not seem like it, it’s up for us to decide.

 

Sources: think with Google, Entrepreneur, Adweek Most Viral Ads, Adweek 10 Best Ads of 2016, Fast Co.

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