Tier10 Takes Home Platinum and Gold in the 2017 Muse Creative Awards | Tier10lab
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Tier10 Takes Home Platinum and Gold in the 2017 Muse Creative Awards

Tier10 Takes Home Platinum and Gold in the 2017 Muse Creative Awards

Madeleine Coe | On 24, Mar 2017

Tier10 was named a winner in the 2017 Muse Creative Awards for the second consecutive year. For 2017, Tier10 received one Platinum Muse Award for “The Acura NSX in New York City” and one Gold Muse Award for “Legacy”. With over 1,500 submissions from 35 countries worldwide, Tier10’s recognition with two awards is considered a great honor.

Receiving a Platinum Muse Award for cinematography, Tier10’s “The Acura NSX in New York City” invokes the dark and compelling mythology of Batman with a high-speed chase through city streets. It tells the story of reclaiming the superhero dreams from your childhood behind the wheel of the all-new 2017 Acura NSX supercar.

Earning a Gold Muse Award in the category of Automotive Video, “Legacy” also celebrates the redesigned 2017 Acura NSX in the city that never sleeps. Produced on behalf of the New York Acura Dealers, the spot builds on the excitement of Acura’s signature “Precision Crafted Performance” in a city that prides itself on reinvention.

Muse Creative Awards is an international competition for creative professionals who possess the unique ability to inspire with a concept, idea or design – whether through traditional materials or electronic media. More than paychecks drive creative people to perfect their craft; they follow the spark of an inner muse, lighting the path to success with deep knowledge and shining originality.

“Winning a Muse Creative Award is a significant career accomplishment for the recipients,” said Kenjo Ong, co-managing director for the Muse Creative Awards, “With vetted panelists, tough criteria, blind judging processes, and strict bylaws limiting winners, only the best entries received recognition. The creative work this year was truly outstanding and inspiring.”

Entries in all 183 categories were rated according to rigorous standards. During the blind judging process, the panelists worked to identify the most innovative and creative concepts, the strongest executions, and the highest quality in messaging. Winners were selected in a broad scope of categories, from broadcast and print to social media and emerging platforms.

All of Tier10’s award-winning content can be viewed on Tier10’s Vimeo page.


The Acura NSX in New York City from Tier10 on Vimeo.


“Legacy” 2017 Acura NSX (:30) from Tier10 on Vimeo.



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