Search Results for: "World Cup"
5,949 total views, no views today
Nearly half the planet is expected to watch the 2014 World Cup on TV this summer, giving advertisers a diverse group of viewers to reach through a 31-day span. This opportunity has sparked some brands to branch out of their advertising comfort zone and look at different approaches to World Cup-themed campaigns.
5,181 total views, 1 views today
Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.
4,067 total views, no views today