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Search Results for: "World Cup"

The Top 3 Brands Who Crushed Real-Time Marketing During the World Cup

July 10, 2014 | Ally Reis

As the 2014 FIFA World Cup comes to an end, it becomes clear that a handful of brands have risen to the top on social media sites like Twitter. Read More

5,949 total views, no views today

World Cup Gives Advertisers New Opportunities

June 13, 2014 | Xavier Villarmarzo

Nearly half the planet is expected to watch the 2014 World Cup on TV this summer, giving advertisers a diverse group of viewers to reach through a 31-day span. This opportunity has sparked some brands to branch out of their advertising comfort zone and look at different approaches to World Cup-themed campaigns. Read More

5,181 total views, 1 views today

Twitter Losing Users, but Raking in Revenue?

July 31, 2015 | Madeleine Coe

Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.

So, what is Twitter doing to bring in new users and engage with current users? A big marketing push later this year.
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4,067 total views, no views today

Twitter Signs Firehose Deal With Google

February 10, 2015 | Tier10

The rumored return of indexed tweets to Google’s search results was confirmed on Thursday, Feb. 5 by Twitter CEO Dick Costolo during the company’s Q4 earnings report.
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4,738 total views, 1 views today

Where is the 2012 Honda Civic?

August 9, 2011 | Joseph Olesh

For years, the Japanese — particularly the Big-3 of Honda, Toyota and Nissan — prided themselves on “lean” manufacturing — keeping low inventory and just-in-time production. Read More

1,775 total views, 1 views today