Search Results for: Ad Targeting
After struggling with investments for some time, Foursquare is now looking to gain the support of advertisers by launching two products that provide the ability to target ads based on where users check in.
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Sorry to break it to you, but auto sales are down — and they will continue to decline. There’s no need to panic, though. Car dealers can reverse this trend by creating strategies that resonate with potential customers. Focusing on the latest advertising trends is a great way to stay competitive. Here are nine trends that are making waves.
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Given the number of times your mother has asked the difference between The Face Book and Tweeter (or maybe this is a question you’ve asked to your Millennial and Gen Z offspring), it comes as a surprise to many that Millenials aren’t the most active on social media sites. Upending the assumption that the younger crowd is responsible for the heaviest activity, the users that average almost seven hours a day on social media sites are Generation Xers.
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Advertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.
If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?
When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.
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Your Instagram scrolling just got 10x more personal. While in the past Instagram has stuck to a strictly chronological-based scroll, from most recent to least recent, posts will now appear in order based on the photos you most want to see from the accounts you follow.
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At the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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