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Search Results for: Ad Targeting

Facebook Unveils New Ad Targeting System

October 11, 2013 | Eric Huebner

Beginning this past summer, Facebook has been dramatically retooling the way in which it structures and delivers advertisements to consumers. Read More

2,223 total views, 1 views today

Foursquare Initiates Ad-Retargeting and In-App Ads

June 17, 2013 | Ally Reis

After struggling with investments for some time, Foursquare is now looking to gain the support of advertisers by launching two products that provide the ability to target ads based on where users check in. Read More

2,748 total views, no views today

9 Ad Trends That Can Help Your Business Grow

March 28, 2019 | Tier10

Sorry to break it to you, but auto sales are down — and they will continue to decline. There’s no need to panic, though. Car dealers can reverse this trend by creating strategies that resonate with potential customers. Focusing on the latest advertising trends is a great way to stay competitive. Here are nine trends that are making waves.
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923 total views, 1 views today

The New Social Media Addicts (Are Not Who You Would Think)

February 14, 2017 | Madeleine Coe

Given the number of times your mother has asked the difference between The Face Book and Tweeter (or maybe this is a question you’ve asked to your Millennial and Gen Z offspring), it comes as a surprise to many that Millenials aren’t the most active on social media sites. Upending the assumption that the younger crowd is responsible for the heaviest activity, the users that average almost seven hours a day on social media sites are Generation Xers. Read More

3,758 total views, 1 views today

Ad Optimum: A Look Back at the Most Insightful Ads of 2016

December 31, 2016 | Nathan Whipple

Advertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.

If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?

When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.

7,702 total views, 1 views today

The Rise of Radio Streaming

September 7, 2016 | Jennifer Lee

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True or false: radio is a dying medium.

False. Radio isn’t dying — it’s changing. From traditional AM/FM to online streaming stations.
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3,565 total views, 1 views today

What Instagram’s New Algorithm Means for Users and Advertisers

March 16, 2016 | Madeleine Coe

Your Instagram scrolling just got 10x more personal. While in the past Instagram has stuck to a strictly chronological-based scroll, from most recent to least recent, posts will now appear in order based on the photos you most want to see from the accounts you follow.
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3,650 total views, 1 views today

Getting Your Marketing Message out of the Ad Blocker Friend-Zone

February 15, 2016 | Madeleine Coe

At the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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3,987 total views, 1 views today