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Apple’s ‘Exciting’ Letter to the NHTSA

December 7, 2016 | Nathan Whipple

They’re the crossover athlete everyone talks about. The guy that plays football, but everyone says would make a top tier MLB player. There have been plenty of rumors about if such a transition might happen for years, but nothing ever really came of them. But now, after spending all this time sitting in the bleachers, it appears they’re finally ready to step out onto the ball field and take a swing.

Except they want to use their own bat, their own ball, and the other team has to teach them how to play.
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270 total views, 1 views today

Attack on Titan: Is the Apple Car Project in Trouble?

February 2, 2016 | Madeleine Coe

A few months ago, we ran a piece regarding Apple’s foray into the automotive market, but it seems that progress has hit a roadblock.
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824 total views, no views today

Fiat CEO: Apple’s Intervention in the Car

May 14, 2015 | Tier10

Adding to the evidence suggesting Apple is secretly developing an electric car, Fiat Chrylser CEO Sergio Marchionne said Apple’s CEO Tim Cook is “interested in Apple’s intervention in the car.”
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1,075 total views, 1 views today

Apple Sings the Body Electric with Automotive Ambitions

March 27, 2015 | Eric Huebner

Last month, news reports began to leak that tech giant Apple was quietly putting together a team of crack engineers and automotive experts to begin work on the smartphone manufacturer’s first foray into the automotive world. The past several years have seen a hiring blitz take place, with Apple looking to poach top workers from potential competitors like Tesla and from related technology manufacturers, like A123 Systems which makes batteries for electric cars. It’s become the hottest news item of the year in the automotive world and shows no signs of slowing down. All signs point to a singular focus on the development of an electric self-driving car. However, one glaring questions remains.

Can they pull it off?
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1,300 total views, 2 views today

Did Apple Make a GoPro Killer?

January 19, 2015 | Tier10

GoPro shares dropped 12 percent on Jan. 12 following the announcement that Apple had received patent approval for mountable video-recording technology.
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1,664 total views, 3 views today

What You Need To Know: Apple Watch, Apple Pay, iPhone 6

September 9, 2014 | Jason Galliger

Apple once again made history at the Flint Center for Performing Arts center yesterday with the reveal of the latest iPhones, the long-expected Apple Watch and the Apple Pay system.

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1,866 total views, no views today

Apple Takes Aim At Competitors With iOS 8 and OS X Yosemite Features

June 2, 2014 | Jason Galliger

Apple unveiled iOS 8 and OS X 10.10 Yosemite at the World Wide Developers Conference (WWDC) today.
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1,395 total views, no views today

Apple’s Plan to Acquire Beats Audio Creates Speculation Within Tech Sphere

May 13, 2014 | Ally Reis

Financial Times reported last week that Apple is closing in on a $3.2 billion acquisition of Beats by Dre. Read More

2,928 total views, 1 views today