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Tesla Unveiled the Model 3 — And It Won’t Be $35,000


April 1, 2016 | Jennifer Lee

After ten years of waiting, Tesla unveiled its Model 3 last evening at the company’s design facility in Hawthorne, California.

Tesla CEO Elon Musk expects the car to deliver at least an EPA rating of 215 miles per charge, and — perhaps his boldest claim of the night — that the base price of the Model 3 would begin at just $35,000. This is the most important claim for Tesla to meet — and one that may just be a fable.
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4 Ways to Maintain Your Dealership Voice while Staying within Your Automotive Brand Message

February 27, 2015 | Madeleine Coe

As a dealer of an automotive franchise, you agreed to all the compliance documents and brand-specified marketing rules in order to claim your status as an authorized dealer. But this is YOUR business and you want to reflect your branding in advertisements as well. How can you manage to do both?
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2015 North American International Auto Show Preview

January 9, 2015 | Tier10

Having already kicked-off the first phase of festivities, the 2015 North American International Auto Show (NAIAS) in Detroit will officially begin on Jan. 12. This year’s show emphasizes luxury and high performance, as well as green technology with world debuts including the 2016 Acura NSX supercar, 2016 Chevrolet Volt and 2016 Nissan Titan.

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2014 L.A. Auto Show Preview

November 14, 2014 | Tier10

Starting on November 18 and running through November 20, the Los Angeles Auto Show will take over the LA Convention Center and let the press take a peek at what automakers have been doing. With almost every auto manufacturer bringing something to the table, there are more than 60 scheduled unveilings and at least 30 of which are global debuts.

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Throwback Thursday: The History of Automotive Leasing

July 31, 2014 | Jason Galliger

Car buying can be a tough process, especially from a financing perspective. Luckily a variety of options exist for potential consumers. One of the most popular options is leasing. Read More

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June Sales Report: Chrysler, Nissan Up Again As Industry Stays Flat

July 1, 2014 | Xavier Villarmarzo

Despite overall U.S. auto sales remaining relatively even in June compared to 2013, some of the major automakers stood out for both positive and negative reasons. Read More

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Throwback Thursday: Six Great Uses of Music in Car Commercials

May 29, 2014 | Jason Galliger

Car commercials are often a dime a dozen, but there have been a few over the years that have stuck in our conscious. One of the reasons why is the music. Read More

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Top 10 Car Commercials from Super Bowl XLVIII [VIDEO]

February 3, 2014 | Xavier Villarmarzo

Super Bowl XLVIII was a letdown from a game perspective, thanks to the Seattle Seahawks’ lopsided victory over the Denver Broncos. Read More

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