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Google Marketing Live Updates

July 19, 2018 | Tier10

This year’s Google Marketing Live Keynote brought quite a few changes that leaders in the automotive industry should pay attention to. On July 10th, leaders, such as Senior Vice President of Google Ads Sridhar Ramaswamy, Group Product Manager of Video Ads Nicky Rettke and Product Management Director of Google Ads Anthony Chavez, took to the stage to share all the updates surrounding Google Marketing and Google Ads. While there were quite a number of changes discussed at the keynote, a few stand out that can impact how automotive industry marketers and advertisers can reach the audiences they target and produce better results. Here are the top highlights and updates from this year’s keynote you should know:

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Google Finally Gives Up the Ghost of Google+

July 29, 2015 | Madeleine Coe

Remember when Google launched Google+ and everyone migrated to the best new social network? Me neither. Google is finally changing their strategy and giving up on Google+ as a social networking platform.
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4,576 total views, no views today

Twitter Signs Firehose Deal With Google

February 10, 2015 | Tier10

The rumored return of indexed tweets to Google’s search results was confirmed on Thursday, Feb. 5 by Twitter CEO Dick Costolo during the company’s Q4 earnings report.
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5,068 total views, 3 views today

Google Moves Into New ‘Space’ With Latest Acquisition

June 19, 2014 | Eric Huebner

Over the course of the past two decades, Google has rapidly become the most ubiquitous and recognizable player in the tech world. First through its gorgeously minimalist search engine, then through its innovative email platform and on to its brilliant GPS Maps service and its acquisition of social video sharing site YouTube, Google has developed a unique dominance over the world of information technology. On June 10, Google announced the latest addition to its kingdom: Skybox Imaging, a California-based satellite imagery provider. Read More

4,758 total views, 2 views today

Google’s New Driverless Car Shows the Future of Automobiles

June 4, 2014 | Eric Huebner

On May 27, Google unveiled its latest futuristic technology: the self-driving car. Once the domain of science fiction writers and more adventurous engineers, the self-driving car unveiled by the California software giant is very real and is set to undergo a rigorous series of tests over the coming months to ensure its viability for national distribution. Read More

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Google’s Project Tango Will Allow Your Phone to See the World Like Never Before

February 28, 2014 | Ally Reis

Google’s latest output is Project Tango, an Android smartphone that studies and maps the surrounding world as you walk around with it in your pocket. Read More

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Google+ Debuts New Ad Model

December 12, 2013 | Eric Huebner

Following the advertising innovation seen on social networks like Facebook and Twitter over the past several months, Google has announced that it will debut a new series of ad units Read More

2,991 total views, 1 views today

Will Click-Through Rates Be Affected by Google’s New SERP Design?

November 21, 2013 | Bryan Wynkoop

In the wake of Google’s flat design overhaul and user interface improvements, it appears the company has begun testing a new format Read More

4,749 total views, 1 views today