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This year’s Google Marketing Live Keynote brought quite a few changes that leaders in the automotive industry should pay attention to. On July 10th, leaders, such as Senior Vice President of Google Ads Sridhar Ramaswamy, Group Product Manager of Video Ads Nicky Rettke and Product Management Director of Google Ads Anthony Chavez, took to the stage to share all the updates surrounding Google Marketing and Google Ads. While there were quite a number of changes discussed at the keynote, a few stand out that can impact how automotive industry marketers and advertisers can reach the audiences they target and produce better results. Here are the top highlights and updates from this year’s keynote you should know:
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Remember when Google launched Google+ and everyone migrated to the best new social network? Me neither. Google is finally changing their strategy and giving up on Google+ as a social networking platform.
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Over the course of the past two decades, Google has rapidly become the most ubiquitous and recognizable player in the tech world. First through its gorgeously minimalist search engine, then through its innovative email platform and on to its brilliant GPS Maps service and its acquisition of social video sharing site YouTube, Google has developed a unique dominance over the world of information technology. On June 10, Google announced the latest addition to its kingdom: Skybox Imaging, a California-based satellite imagery provider.
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On May 27, Google unveiled its latest futuristic technology: the self-driving car. Once the domain of science fiction writers and more adventurous engineers, the self-driving car unveiled by the California software giant is very real and is set to undergo a rigorous series of tests over the coming months to ensure its viability for national distribution.
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