Search Results for: New York International Auto SHow
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A few years ago, we wrote about the contributions of women in the automotive industry as part of the annual celebration of Women’s History Month every March. This year, at the crux of an important time for the advancement of women in the workplace, we wanted to revisit the topic and measure the success and progress of women in automotive leadership.
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It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
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As an agency that specializes in automotive, one of the most exciting times of the year for Tier10 is auto show season. Through the years this has become one of the most fruitful times for content creation, not just for current clients but for future clients, as well.
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Back in June, Apple announced an expansion of the Siri application that included a partnership of the voice-activated intelligent personal assistant and nine automakers
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