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Search Results for: Scott Fletcher

Scott Fletcher: No Finish Line to Success

September 15, 2015 | Tier10

Tier10’s co-founder, Scott Fletcher, was recently featured in an article on BusinessCollective.com. Get his take on making it in the business and more…
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3,099 total views, 4 views today

Tier10 VP & Partner Scott Fletcher on Marketing the Modern Auto Dealership

December 19, 2011 | Elizabeth Frey

We sat down with Tier10’s Partner & VP of Account Services, Scott Fletcher, to provide some insight into marketing the modern auto dealership Read More

2,175 total views, 1 views today

Building Your Brand with Content Marketing

October 11, 2018 | Tier10

Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.

One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.

Here’s what you need to know about content marketing, why it’s so effective, and how it could help your brand grow. Read More

73 total views, 3 views today

Voice Marketing: Effect on Brands and Advertising

May 17, 2018 | Tier10

Technological advances in artificial intelligence (AI) are driving the rapid rise of voice marketing in retail. This latest trend in marketing and advertising will surely affect brands and their strategy to maintain a competitive advantage.
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956 total views, 3 views today

How Sponsorship Marketing Is Benefiting Communities and Local Business

April 12, 2018 | Tier10

Sponsorship marketing may sound like a new promotional tactic to some, but in reality, it’s a common business practice that many entrepreneurs already utilize. By donating to and sponsoring local individuals and organizations, businesses are able to help themselves and their communities. As an example, the Greater Twin Cities Honda Dealers (GTCHDA) and Northwest Honda Dealers (NWHDA) have begun donating money to local schools. In the end, they’re likely to see countless benefits from doing so. Read More

1,132 total views, 3 views today

Tier10 Wins Five Davey Awards

December 5, 2016 | Madeleine Coe

Tier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence. Read More

Behind the Scenes: Movie Night

September 20, 2016 | Jennifer Lee

12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.

“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”

It was during these brief periods of respite that Tier10’s production crew was up and about, filming the core Acura lineup for their “Movie Night” campaign.
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2,346 total views, 3 views today

Adapt or Die: The Future of the Ad Agency

June 3, 2016 | Madeleine Coe

Tier10Lab_ArticleImage_AdAgencyHistory_May31
The ad agency is facing a radical shift. Clients’ needs have changed, and the size, shape, and appearance of the ad agency is going to have to go through a metamorphosis before it can meet those needs.
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2,404 total views, 3 views today