Search Results for: Scott Fletcher
We sat down with Tier10’s Partner & VP of Account Services, Scott Fletcher, to provide some insight into marketing the modern auto dealership
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Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.
One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.
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Technological advances in artificial intelligence (AI) are driving the rapid rise of voice marketing in retail. This latest trend in marketing and advertising will surely affect brands and their strategy to maintain a competitive advantage.
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Sponsorship marketing may sound like a new promotional tactic to some, but in reality, it’s a common business practice that many entrepreneurs already utilize. By donating to and sponsoring local individuals and organizations, businesses are able to help themselves and their communities. As an example, the Greater Twin Cities Honda Dealers (GTCHDA) and Northwest Honda Dealers (NWHDA) have begun donating money to local schools. In the end, they’re likely to see countless benefits from doing so.
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Tier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence.
12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.
“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”
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The ad agency is facing a radical shift. Clients’ needs have changed, and the size, shape, and appearance of the ad agency is going to have to go through a metamorphosis before it can meet those needs.
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