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What Do Consumers Want from Branded Content?

October 9, 2019 | Tier10

It wasn’t that long ago that companies believed content had nothing to do with the success or failure of their brand. Companies believed what they posted and where they posted it had no real effect on marketing efforts. Today, companies like are understanding just how valuable authentic content is. Read More

243 total views, 2 views today

The Ultimate Guide to Content Marketing

January 21, 2019 | Tier10

“Content marketing represents the gap between what the brands produce and what the consumers actually want.” -Michael Brenner

Whether your goal is to educate or entertain your audience, content marketing is a highly effective solution. This strategic approach allows you to reach your target audience in a way that is honest, transparent, and authentic. In turn, you can significantly increase your conversion rates as you encourage your audience to take profitable action.
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680 total views, no views today

Building Your Brand with Content Marketing

October 11, 2018 | Tier10

Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.

One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.

Here’s what you need to know about content marketing, why it’s so effective, and how it could help your brand grow. Read More

1,324 total views, 1 views today

Facebook Updates Continue Content Balancing Act

June 2, 2015 | Whitney Small

Facebook has yet again made updates that will have an effect on what type of content users see as a part of their Facebook experience. This time, updates include three new changes to the News Feed algorithm.
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3,920 total views, 1 views today

5 Tips to Get Your Facebook Content Noticed

November 13, 2014 | Tim Schmidt

Today there are over 100,000 factors considered in Facebook’s algorithm when deciding which content is shown to whom and where it is positioned in their Newsfeed.

Facebook lives by one rule: to protect the user experience at all costs. Without users, their entire business model will collapse. That being said, it is critical that the rules below are followed when considering what content to post, how often, etc.

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4,277 total views, 2 views today

Why Data-Driven Content Marketing Matters

July 17, 2014 | Jason Galliger

The digital medium has altered the marketing landscape forever. Gone are the days of traditional in-person marketing. With the rise of social media, marketers are faced with an even more difficult challenge: building relationships with customers that they’ve never met in person. Read More

6,651 total views, 5 views today

Facebook to Require Ad Viewing for Access to Content?

August 8, 2013 | Eric Huebner

Last week, social media titan Facebook announced that it would be embarking on an ambitious new advertising strategy, designed to fully transition prime time advertising from television to social media. Read More

2,119 total views, 2 views today

Covering An Event – Part 2: Generating Content on the Fly

October 9, 2012 | Xavier Villarmarzo

This is the second part of a two-part series chronicling the steps Tier10 took to cover the 2013 Accord “Cash Car” event in Times Square Read More

1,933 total views, no views today