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“Weaving Shibusa” To Be Released on Vimeo Aug. 1

July 27, 2017 | Ashley Nanco

“Weaving Shibusa,” a story of Japanese craftsmanship and dedication shown through the love and fascination of denim, will be released on Vimeo on Aug. 1. Previously, the documentary was only available through live screenings. “Weaving Shibusa” originally premiered to a sold-out theater in San Francisco last August and has debuted in select cities and countries worldwide including New York, London, Thailand, Sweden, Melbourne, Manila, Mexico, and Berlin.
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100 total views, 2 views today

Behind the Scenes: Movie Night

September 20, 2016 | Jennifer Lee

12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.

“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”

It was during these brief periods of respite that Tier10’s production crew was up and about, filming the core Acura lineup for their “Movie Night” campaign.
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472 total views, 3 views today

5 Tips For Writing Kickass Copy: Create Copy That’s Built to Perform For TV

August 15, 2016 | Jennifer Lee

Image is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.

But what about copy? Is it just as important for something to sound as good as it looks?
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384 total views, 2 views today

Tier10 Snags Three 2016 Hermes Creative Awards

April 14, 2016 | Jennifer Lee

Tier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
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396 total views, 2 views today

Behind the Scenes: In NYC With the All-New 2015 TLX

November 24, 2014 | Tier10

While filming in Los Angeles, the Tier10 production crew received a call granting long-awaited access to the all-new 2015 Acura TLX. Only problem was the shoot had to be in New York. In three days. And the TLX was only available for 48 hours.
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1,654 total views, 3 views today

Tier10 Behind-the-Scenes: Northern Ohio Honda Dealers Association

August 15, 2014 | Xavier Villarmarzo

As Scott Rodgers, Tier10’s Chief Creative Officer, looked out his hotel room window, he knew that his night of filming in downtown Cleveland would be ruined. The dark clouds rolling over the Main Avenue Bridge would soon bring overnight rains to swell the Cuyahoga River. A film schedule that took weeks of meticulous planning would need to be tightened up on the fly. Read More

2,186 total views, 3 views today

Finding the Blind Spots Part 3: House of Cards’ Unique Production Rules

March 11, 2014 | Devin Leisher

A show like “House of Cards” is the sum of its parts. Things like the plot, actors and setting are important, but there’s another factor that often goes unnoticed by the untrained eye: the production. Read More

1,488 total views, 1 views today