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Facebook’s Live Edges in on Twitter’s Periscope

December 3, 2015 | Madeleine Coe

Today Facebook started a limited test run of a new live video stream function that they are just calling “Live” for now. For select iPhone users, an extra icon is available in their Update Status box that will allow them to submit a brief description and select an audience before broadcasting live.
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2,862 total views, 5 views today

Introducing Virtual Reality Video on Facebook

September 25, 2015 | Madeleine Coe

Wednesday marked the beginning of a new era for video on your Facebook News Feed. This refers to, of course, the introduction of the new 360-degree videos.
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3,037 total views, 6 views today

The Basics: Facebook Pages

June 16, 2015 | Whitney Small

Facebook makes constant updates to their interface. As a marketer, you need to stay up to date with these changes because Facebook is a powerful friend to have. In this post, we will share with you some best practices to ensure you are getting as much out of this relationship as Facebook is. Read More

2,945 total views, 5 views today

Facebook Updates Continue Content Balancing Act

June 2, 2015 | Whitney Small

Facebook has yet again made updates that will have an effect on what type of content users see as a part of their Facebook experience. This time, updates include three new changes to the News Feed algorithm.
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2,947 total views, 5 views today

Facebook Introduces Blueprint and Learn How Training Programs for Marketers

April 23, 2015 | Whitney Small

Facebook has launched Blueprint, a free online learning center geared towards brands and advertising agencies to help improve their ads and ad performance on Facebook. The company also announced a parallel site, aimed just for small businesses on Facebook, called Learn How.
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3,557 total views, 6 views today

Facebook to Remove Inactive Accounts From Page Audience Data

March 19, 2015 | Whitney Small

Have you noticed a small decrease in the total number of Page likes on your Facebook Fan Page in the last week? If so, don’t panic!

In a blog post last week, Facebook announced that it would begin removing all voluntarily deactivated and memorialized Facebook accounts from the Page Insights data over the next few weeks. Page admins should expect to see a slight decrease in the number of Page likes as a result of this update.
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3,158 total views, 5 views today

Facebook Tightens Reins on Promo Page Posts

February 2, 2015 | Tier10

See a change in your News Feed? Starting this year, Facebook tightened its rules regarding promotional posts after an “on-going survey” with users reporting that they “wanted to see more stories from friends and Pages they care about, and less promotional posts.”
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3,184 total views, 6 views today

5 Tips to Get Your Facebook Content Noticed

November 13, 2014 | Tim Schmidt

Today there are over 100,000 factors considered in Facebook’s algorithm when deciding which content is shown to whom and where it is positioned in their Newsfeed.

Facebook lives by one rule: to protect the user experience at all costs. Without users, their entire business model will collapse. That being said, it is critical that the rules below are followed when considering what content to post, how often, etc.

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3,236 total views, 5 views today