Search Results for: ford
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Since the debut of Ford’s SYNC infotainment system in 2007, the company has been besieged by a wash of negative reviews that highlighted the Microsoft-driven system’s unwieldy nature, its slow response times, confusing interface, and highly limited functionality, which never seemed to be able to keep up with its competitors.
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Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.
One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.
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Influencer marketing works on a national and local level to encourage consumers to buy certain recommended products from someone with a meaningful social media following. Social media platforms such as Facebook, Instagram, Twitter, and YouTube offer companies an innovative and productive way to reach their target audience. If you haven’t taken advantage of influencer marketing, you are ceding a large number of consumers to the competition.
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When you’re a 31-time recipient of Car and Driver’s 10Best award, it’s hard not to draw attention, and even though the all new 2018 Accord was only just teased, it was enough to get the automotive industry humming with excitement.
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A few years ago, we wrote about the contributions of women in the automotive industry as part of the annual celebration of Women’s History Month every March. This year, at the crux of an important time for the advancement of women in the workplace, we wanted to revisit the topic and measure the success and progress of women in automotive leadership.
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