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July Sales Report: Chrysler Stays Strong, Ford, Toyota, GM, and Hyundai Post Gains

August 1, 2014 | Jason Galliger

July sales lit up like fireworks for a majority of automakers. Read More

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Ford May Replace Microsoft Sync With Blackberry QNX System

March 14, 2014 | Eric Huebner

Since the debut of Ford’s SYNC infotainment system in 2007, the company has been besieged by a wash of negative reviews that highlighted the Microsoft-driven system’s unwieldy nature, its slow response times, confusing interface, and highly limited functionality, which never seemed to be able to keep up with its competitors. Read More

3,828 total views, no views today

May Sales Report: Nissan, Ford, Chrysler Among Automakers with Double-Digit Gains

June 4, 2013 | Xavier Villarmarzo

The month of Memorial Day sales events saw U.S. auto sales as a whole rise eight percent, powered by double-digit increases for Nissan Motor Co., Ford Motor Co., Chrysler Group and Subaru. Read More

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Henry Ford & Steve Jobs: A Tribute [VIDEO]

October 7, 2011 | Joseph Olesh 2

Here’s to you Mr. Jobs,
And you, Mr. Ford. Read More

2,318 total views, no views today

Is Augmented Reality the Future of Automotive?

June 12, 2019 | Tier10

Marketing takes on so many different shapes today – word of mouth, print, online, radio, television. And today’s savvy marketers know innovative marketing methods evolve on a daily basis. This is especially true with augmented reality. Read More

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9 Ad Trends That Can Help Your Business Grow

March 28, 2019 | Tier10

Sorry to break it to you, but auto sales are down — and they will continue to decline. There’s no need to panic, though. Car dealers can reverse this trend by creating strategies that resonate with potential customers. Focusing on the latest advertising trends is a great way to stay competitive. Here are nine trends that are making waves.
Read More

526 total views, 1 views today

What Predictive Analytics Can Do for Your Business

March 5, 2019 | Tier10

Customers are hard to predict.

Sometimes you think you haven’t made the sale, but the customer ends up placing a huge order. Other times, customers seem like they’re happy with your service, but they vanish and take their business to your rivals.

It would be useful to have a crystal ball that allowed you to see into the future and accurately predict customer behavior. You could take all the guesswork out of your marketing and customer relationship management.

Sadly, enterprise-ready crystal balls aren’t commercially available yet. But you do have access to a set of tools and techniques that help you make extremely accurate predictions about what’s going to happen next in your business. This is what’s known as predictive analytics. Read More

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Building Your Brand with Content Marketing

October 11, 2018 | Tier10

Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.

One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.

Here’s what you need to know about content marketing, why it’s so effective, and how it could help your brand grow. Read More

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