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General Motors Returns to Advertising on Facebook

April 9, 2013 | Xavier Villarmarzo

When General Motors pulled its advertising from Facebook back in May of 2012, just days before the social platform’s initial public offering, many saw it as a vote of no confidence. Read More

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10 Women Essential to the Success of the Automotive Industry

March 22, 2017 | Madeleine Coe

A few years ago, we wrote about the contributions of women in the automotive industry as part of the annual celebration of Women’s History Month every March. This year, at the crux of an important time for the advancement of women in the workplace, we wanted to revisit the topic and measure the success and progress of women in automotive leadership.
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Closer to Saying Hello to the Self-Driving Car

July 1, 2016 | Madeleine Coe

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The once sci-fi pipe dream of movies like “The Fifth Element” and “I, Robot”, and KITT from TV’s “Knight Rider” started to become a reality when Google announced their intentions to build a self-driving car circa 2009. In the 7 years since, more and more automotive manufacturers and independent companies have jumped on board with their own fully autonomous vehicle concepts; Mercedes-Benz F 015 Luxury in Motion research car, Honda’s ADAS-equipped Civic, Acura’s next-gen RLX hybrid, as well as Tesla, Ford, General Motors (GM), Audi, Lexus, and Rolls-Royce among others. Some manufacturers opted to develop vehicles specifically suited to the concept of a driverless car, while others have pursued technology that could be adapted to any model to enable self-driving modes. Read More

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Tesla Unveiled the Model 3 — And It Won’t Be $35,000


April 1, 2016 | Jennifer Lee

After ten years of waiting, Tesla unveiled its Model 3 last evening at the company’s design facility in Hawthorne, California.

Tesla CEO Elon Musk expects the car to deliver at least an EPA rating of 215 miles per charge, and — perhaps his boldest claim of the night — that the base price of the Model 3 would begin at just $35,000. This is the most important claim for Tesla to meet — and one that may just be a fable.
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Women in Automotive Leadership: Celebrating Women’s History Month

March 31, 2015 | Madeleine Coe

It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
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4 Ways to Maintain Your Dealership Voice while Staying within Your Automotive Brand Message

February 27, 2015 | Madeleine Coe

As a dealer of an automotive franchise, you agreed to all the compliance documents and brand-specified marketing rules in order to claim your status as an authorized dealer. But this is YOUR business and you want to reflect your branding in advertisements as well. How can you manage to do both?
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November Sales Report: Chrysler Leads Charge Again

December 3, 2014 | Xavier Villarmarzo

In the month known for Black Friday sales events, the industry overall finished up 5 percent in November compared to the same month in 2013. The percentage growth, which was coupled with a seasonally adjusted annualized rate of 17.2 million, was highlighted by a 20 percent increase for Chrysler Group, marking another month of double-digit growth for the automaker on pace to increase sales by 14 percent in 2014.
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5 Vehicle Features We’re Thankful For

November 26, 2014 | Xavier Villarmarzo

More people will be traveling this Thanksgiving weekend than any other year since 2007, according to AAA. The organization is projecting 46.3 million people will be traveling more than 50 miles this weekend, and 89 percent of those – 41.3 million – will be traveling by car.
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