Search Results for: gopro
Since high-definition action camera maker GoPro had its initial public offering (IPO) last Thursday, the company’s shares have increased 103 percent from $28 at the initial sale to just under $50 at the close of market on July 1.
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A little over a year and a half ago, Google decided that their Glass, the darling of the wearable tech world for a few glorious moments, was going away. It’s easy to dismiss this news as underwhelming, but once upon a time, Google Glass was worth an entire episode of The Simpsons, a 12-page spread in the September issue of Vogue, and was deemed to be one of Time’s Inventions of the Year. What went from being a matter of “if” wearable tech would catch on to “when” fell the way of the Bluetooth headset: useful, but worth neither the price point (in Google’s case) nor the faux paux.
So what makes newly branded Snap Inc.’s Spectacles any different?
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As social media continues to grow, brands are using a variety of marketing techniques to sell their products and messages. A particularly popular method is brand storytelling which is simply brands using traditional storytelling to share their core values and outshine the competition. Here are 10 examples of brand storytelling.
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As the Chief Creative Officer and one of the founders of an advertising agency, I’m addicted to new technology and pushing our agency not only to adapt quickly, but to be an industry leader. My newfound addiction to video “Drones” is now consuming me from a creative standpoint.
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