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Search Results for: gopro

Did Apple Make a GoPro Killer?

January 19, 2015 | Tier10

GoPro shares dropped 12 percent on Jan. 12 following the announcement that Apple had received patent approval for mountable video-recording technology.
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1,747 total views, no views today

How GoPro Built Its Lifestyle Brand

July 3, 2014 | Jason Galliger

Since high-definition action camera maker GoPro had its initial public offering (IPO) last Thursday, the company’s shares have increased 103 percent from $28 at the initial sale to just under $50 at the close of market on July 1. Read More

2,385 total views, 2 views today

Are Spectacles the Event Horizon for Wearable Tech?

September 28, 2016 | Nathan Whipple

A little over a year and a half ago, Google decided that their Glass, the darling of the wearable tech world for a few glorious moments, was going away. It’s easy to dismiss this news as underwhelming, but once upon a time, Google Glass was worth an entire episode of The Simpsons, a 12-page spread in the September issue of Vogue, and was deemed to be one of Time’s Inventions of the Year. What went from being a matter of “if” wearable tech would catch on to “when” fell the way of the Bluetooth headset: useful, but worth neither the price point (in Google’s case) nor the faux paux.

So what makes newly branded Snap Inc.’s Spectacles any different?
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479 total views, no views today

Introducing Virtual Reality Video on Facebook

September 25, 2015 | Madeleine Coe

Wednesday marked the beginning of a new era for video on your Facebook News Feed. This refers to, of course, the introduction of the new 360-degree videos.
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1,201 total views, no views today

10 Great Examples of Brand Storytelling

July 15, 2014 | Ally Reis

As social media continues to grow, brands are using a variety of marketing techniques to sell their products and messages. A particularly popular method is brand storytelling which is simply brands using traditional storytelling to share their core values and outshine the competition. Here are 10 examples of brand storytelling. Read More

3,455 total views, 2 views today

UAV Usage Part 1: Why ‘Drone’ is a Bad Word

May 22, 2014 | Scott Rodgers

As the Chief Creative Officer and one of the founders of an advertising agency, I’m addicted to new technology and pushing our agency not only to adapt quickly, but to be an industry leader. My newfound addiction to video “Drones” is now consuming me from a creative standpoint. Read More

2,332 total views, 1 views today

Throwback Thursday: Detroit, Motor City [PHOTOS]

January 30, 2014 | Xavier Villarmarzo

Once upon a time, Detroit was known as the “Automotive Capital of the World.” The contributions of one Henry Ford, followed by General Motors and Chrysler Read More

2,923 total views, 1 views today

Tier10 Video Reel

August 6, 2012 | Joseph Olesh

The featured video in this post proudly displays a very small part of the video production activity to come out of Tier10 in the past 12 months. Read More

1,433 total views, 2 views today