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Is Augmented Reality the Future of Automotive?

June 12, 2019 | Tier10

Marketing takes on so many different shapes today – word of mouth, print, online, radio, television. And today’s savvy marketers know innovative marketing methods evolve on a daily basis. This is especially true with augmented reality. Read More

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Acura Precision Cockpit Debuts at 2016 LA Auto Show

November 18, 2016 | Nathan Whipple

The message displayed by Acura at the 2016 Los Angeles Auto Show is clear: the future of automaking is here, and we’re leading the way. Read More

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Closer to Saying Hello to the Self-Driving Car

July 1, 2016 | Madeleine Coe

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The once sci-fi pipe dream of movies like “The Fifth Element” and “I, Robot”, and KITT from TV’s “Knight Rider” started to become a reality when Google announced their intentions to build a self-driving car circa 2009. In the 7 years since, more and more automotive manufacturers and independent companies have jumped on board with their own fully autonomous vehicle concepts; Mercedes-Benz F 015 Luxury in Motion research car, Honda’s ADAS-equipped Civic, Acura’s next-gen RLX hybrid, as well as Tesla, Ford, General Motors (GM), Audi, Lexus, and Rolls-Royce among others. Some manufacturers opted to develop vehicles specifically suited to the concept of a driverless car, while others have pursued technology that could be adapted to any model to enable self-driving modes. Read More

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5 Vehicle Features We’re Thankful For

November 26, 2014 | Xavier Villarmarzo

More people will be traveling this Thanksgiving weekend than any other year since 2007, according to AAA. The organization is projecting 46.3 million people will be traveling more than 50 miles this weekend, and 89 percent of those – 41.3 million – will be traveling by car.
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Google Moves Into New ‘Space’ With Latest Acquisition

June 19, 2014 | Eric Huebner

Over the course of the past two decades, Google has rapidly become the most ubiquitous and recognizable player in the tech world. First through its gorgeously minimalist search engine, then through its innovative email platform and on to its brilliant GPS Maps service and its acquisition of social video sharing site YouTube, Google has developed a unique dominance over the world of information technology. On June 10, Google announced the latest addition to its kingdom: Skybox Imaging, a California-based satellite imagery provider. Read More

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Google’s Project Tango Will Allow Your Phone to See the World Like Never Before

February 28, 2014 | Ally Reis

Google’s latest output is Project Tango, an Android smartphone that studies and maps the surrounding world as you walk around with it in your pocket. Read More

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Is Amazon’s Drone Delivery System Actually a Possibility?

December 6, 2013 | Ally Reis

Within the next few years, Amazon plans to begin delivering packages to customers using automated drones. Read More

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Google Crowdsources New Map Data with Waze Purchase

June 14, 2013 | Eric Huebner

On Tuesday, Google announced its acquisition of social mapping startup Waze. This move came as a surprise to industry pundits Read More

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