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Instagram Announces Canvas Ad Integration for Stories

September 12, 2017 | Nathan Whipple

After bringing immersive, full page ads in March to their Stories, Instagram continues to expand in the realm of mobile marketing through integration with Facebook’s Canvas.
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Mobile Window Shopping: Browse to Buy Experience Coming to Instagram

November 12, 2016 | Madeleine Coe

This week, twenty lucky retailers are trying out the new Instagram shopping feature. This high-profile round of beta-testing means it could be in your hands soon if you are a business with a prominent presence on the social sharing app.
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FOMO No Mo’ for Businesses on Instagram

June 1, 2016 | Madeleine Coe

In the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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What Instagram’s New Algorithm Means for Users and Advertisers

March 16, 2016 | Madeleine Coe

Your Instagram scrolling just got 10x more personal. While in the past Instagram has stuck to a strictly chronological-based scroll, from most recent to least recent, posts will now appear in order based on the photos you most want to see from the accounts you follow.
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Advertisers Rejoice! Instagram Rolls Out 60 Second Video Ads

February 5, 2016 | Tier10

With over 400 million active users, Instagram stepped up its advertising game by rolling out an update for 60-second video ads. The Facebook-owned platform made the announcement on Wednesday… and just in time for Super Bowl. Coincidence? Ha.
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Instagram Ads Are Here

September 11, 2015 | Whitney Small

It took three and a half years, but the moment has finally arrived. Advertisers both small and large can now run campaigns on Instagram, including 30-second videos. In addition, ads are also now available in more than 30 countries, including Spain, India and South Korea.

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“Don’t Be a Square!” Instagram Now Supports Landscape and Portrait Formats

September 4, 2015 | Whitney Small

Instagram says, “Square no more!” The news many Instagram users have been waiting for has finally arrived! In a blog post on Aug. 27, Instagram announced that it will now allow users to post photos and videos in landscape and portrait formats.
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Instagram Now Open for Advertising

August 4, 2015 | Madeleine Coe

Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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