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The dominance of digital advertising has been overstated, particularly in the automotive industry. Powerhouse companies like Toyota and Fiat Chrysler continue to spend big bucks on television ads and other mediums because they produce results. The auto industry does lead in the use of digital advertising, but it invests more in other, more traditional modes. Those types of advertising still produce results, delivering a healthy return on the advertiser’s investment. The industry needs to blend the old ways with the new.
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Redesigned to make life a little easier for families, the all-new 2018 Honda Odyssey was unveiled today at the 2017 North American International Auto Show in Detroit with new updates to safety, connectivity, and comfort.
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The North American International Auto Show (NAIAS) kicked off with press previews January 11-12th at the Cobo Center in Detroit. The show is still open to the public until January 24th, offering ticket-holders the opportunity to see up-close the vehicles and technologies that shape the future automotive landscape, from high-performance supercars to full-size trucks.
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It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
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In the month known for Black Friday sales events, the industry overall finished up 5 percent in November compared to the same month in 2013. The percentage growth, which was coupled with a seasonally adjusted annualized rate of 17.2 million, was highlighted by a 20 percent increase for Chrysler Group, marking another month of double-digit growth for the automaker on pace to increase sales by 14 percent in 2014.
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Since the beginning of the year, Tier10 has been experimenting with and implementing the use of aerial footage with the help of an unmanned aerial vehicle (UAV) affixed with a video camera and controlled by a remote. Commonly referred to as “drones,” this technology provides the ability to obtain the type of aerial footage that could previously only be obtained from a helicopter.
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U.S. Auto Sales showed positive growth in October led by two automakers who have been no strangers to double-digit gains in 2014.
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Nissan, Toyota and Chrysler set the pace for the industry again in May, posting their second consecutive month of double digits gains. Aided by a five-weekend month, the industry overall posted its first double-digit gains in 2014 – an 11 percent year-over-year growth – pushing the seasonally adjusted annual rate (SAAR) to 16.5 million.
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