2015 North American International Auto Show Preview

Having already kicked-off the first phase of festivities, the 2015 North American International Auto Show (NAIAS) in Detroit will officially begin on Jan. 12. This year’s show emphasizes luxury and high performance, as well as green technology with world debuts including the 2016 Acura NSX supercar, 2016 Chevrolet Volt and 2016 Nissan Titan.

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NY Acura Dealers, Tier10 to Attend North American International Auto Show

On behalf of the NY Acura Dealers, Tier10 will be attending the 2012 North American International Auto Show. Read More

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10 Women Essential to the Success of the Automotive Industry

A few years ago, we wrote about the contributions of women in the automotive industry as part of the annual celebration of Women’s History Month every March. This year, at the crux of an important time for the advancement of women in the workplace, we wanted to revisit the topic and measure the success and progress of women in automotive leadership.
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Women in Automotive Leadership: Celebrating Women’s History Month

It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
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A Look at Tier10’s Coverage of Auto Shows

As an agency that specializes in automotive, one of the most exciting times of the year for Tier10 is auto show season. Through the years this has become one of the most fruitful times for content creation, not just for current clients but for future clients, as well. Read More

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Instagram, Mobile Marketing & The New York Auto Show

The fuel behind any social media network is content; and most often, user-generated content. Read More

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NYIAS Video Infographic: High-Engagement Social Multimedia [VIDEO]

Few pieces of media can communicate the amount of data that a video infographic can deliver. Add the engagement factor of a graphic-based video, and you’ve got a high-powered online marketing asset. Read More

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Brands on Instagram: Connecting With Photos

With news and images streaming in real-time from the North American International Auto Show, the NY Acura Dealers have opted to employ one of today’s most popular mobile apps: Instagram. Read More

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