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A (Half) Day in New York With the All-New Honda Accord

October 2, 2012 | Xavier Villarmarzo

Photographer Douglas Sonders and Creative Director Scott Rodgers plan a photo shoot in New York from over 230 miles away and execute it in little time, using unconventional methods. Read More

3,236 total views, 3 views today

Cloudforce 2011 New York to Demonstrate the Next Wave of Social Enterprise

November 29, 2011 | Elizabeth Frey

Tier10 is sending Creative Director Scott Rodgers and Emerging Media Director Joseph Olesh to New York City to attend Cloudforce 2011 Read More

1,385 total views, no views today

Tier10 Wins 5 Hermes Creative Awards

May 21, 2018 | Tier10

Tier10 was named a winner in the Hermes Creative Awards 2018 for its outstanding video creative. The full-service advertising agency received five awards for its “2017 Agency Reel,” and for TV ads produced under the “Life Is Better” campaign for the Northwest and Northern Ohio Honda Dealers.
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286 total views, 2 views today

5 Trends that Will Affect Social Media in the Coming Months

May 11, 2018 | Tier10

Anyone who was around to see the rise and fall of Myspace understands that social media is constantly evolving. While consumers don’t have to worry much about this, business owners and marketers must consistently be on their toes when it comes to social media trends. It’s important to note that not all of these trends are good ones, but if you can take advantage of positive changes while mitigating negative ones, you’ll be poised to outperform your competition in the social space.
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380 total views, 3 views today

Influencer Marketing to Increase ROI

May 3, 2018 | Tier10

Is your business unsure about influencer marketing campaign strategies and their effectiveness? Do you have a campaign but don’t know if you’re measuring ROI correctly? Influencer marketing is an effective campaign method that uses real people to represent brands. Here’s how influencer marketing worked for Tier10’s dealer associations.

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456 total views, 5 views today

Tier10 Wins Five Davey Awards

December 5, 2016 | Madeleine Coe

Tier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence. Read More

Behind the Scenes: Movie Night

September 20, 2016 | Jennifer Lee

12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.

“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”

It was during these brief periods of respite that Tier10’s production crew was up and about, filming the core Acura lineup for their “Movie Night” campaign.
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1,779 total views, 2 views today

Incoming: Part 107 and the New FAA Drone Guidelines

June 22, 2016 | Jennifer Lee

It’s the news the commercial drone world has waited years for: the Federal Aviation Administration (FAA) published its first operational rules for commercial drone use. Titled Part 107, these new regulations are expected to lower the barrier entry for new commercial drones weighing less than 55 pounds.
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1,828 total views, 2 views today