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August Sales Report: Chrysler, Nissan Post Double-Digit Increases and Toyota Shows Gains

September 3, 2014 | Jason Galliger

August was another month of strong U.S. sales for a variety of automakers. Read More

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July Sales Report: Chrysler Stays Strong, Ford, Toyota, GM, and Hyundai Post Gains

August 1, 2014 | Jason Galliger

July sales lit up like fireworks for a majority of automakers. Read More

1,832 total views, no views today

Toyota Unveils its Tesla Challenger

June 30, 2014 | Ally Reis

Toyota has announced its latest endeavor into environmentally friendly vehicles last week, their first hydrogen fuel cell commercial car known simply as the FCV (short for fuel cell vehicle). The 2015 sedan, modeled after the concept revealed at the 2013 Tokyo Motor Show, is launching in Japan initially for roughly $70,000. Read More

1,890 total views, 1 views today

April Sales Report: Chrysler, Nissan, Toyota Lead Spring Surge

May 1, 2014 | Xavier Villarmarzo

With warmer spring weather finally taking hold, the industry showed promising signs for the second straight month thanks to an 8 percent year-over-year increase in vehicle sales compared to April 2013. Read More

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Toyota Camry Launch Campaign Using Digital Marketing Techniques

August 25, 2011 | Molly Troha 3

Toyota has introduced the redesigned 7th Generation 2012 Camry. The launch and buildup to the launch were done using an interactive social media campaign. Read More

2,119 total views, 1 views today

10 Women Essential to the Success of the Automotive Industry

March 22, 2017 | Madeleine Coe

A few years ago, we wrote about the contributions of women in the automotive industry as part of the annual celebration of Women’s History Month every March. This year, at the crux of an important time for the advancement of women in the workplace, we wanted to revisit the topic and measure the success and progress of women in automotive leadership.
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469 total views, 1 views today

Is VR the Driving Force Behind Automotive Advertising?

November 14, 2016 | Nathan Whipple

Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?

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Dogs. It’s What Makes a Subaru Commercial, a Subaru Commercial.

April 12, 2016 | Jennifer Lee

A Quick Study on Subaru’s BONEafide Commercial Series

For a car brand without a truck, an oversized SUV, or a luxury line to call its own, Subaru continues to skyrocket in sales — to the point where the company can’t produce cars fast enough to meet the demand.

In the last four years, Subaru’s sales have grown by almost 45 percent. And, according to MotorTrend, Subaru’s sales this past year have climbed 21 percent — a year so great that it accounted for about half of the sales increase within the four-year period.

So how did a bunch of quirky, all-wheel-drive cars get to be so big?
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979 total views, 1 views today