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August Sales Report: Chrysler, Nissan Post Double-Digit Increases and Toyota Shows Gains

September 3, 2014 | Jason Galliger

August was another month of strong U.S. sales for a variety of automakers. Read More

2,545 total views, 2 views today

July Sales Report: Chrysler Stays Strong, Ford, Toyota, GM, and Hyundai Post Gains

August 1, 2014 | Jason Galliger

July sales lit up like fireworks for a majority of automakers. Read More

2,845 total views, 2 views today

Toyota Unveils its Tesla Challenger

June 30, 2014 | Ally Reis

Toyota has announced its latest endeavor into environmentally friendly vehicles last week, their first hydrogen fuel cell commercial car known simply as the FCV (short for fuel cell vehicle). The 2015 sedan, modeled after the concept revealed at the 2013 Tokyo Motor Show, is launching in Japan initially for roughly $70,000. Read More

2,871 total views, 2 views today

April Sales Report: Chrysler, Nissan, Toyota Lead Spring Surge

May 1, 2014 | Xavier Villarmarzo

With warmer spring weather finally taking hold, the industry showed promising signs for the second straight month thanks to an 8 percent year-over-year increase in vehicle sales compared to April 2013. Read More

2,315 total views, 2 views today

Toyota Camry Launch Campaign Using Digital Marketing Techniques

August 25, 2011 | Molly Troha 3

Toyota has introduced the redesigned 7th Generation 2012 Camry. The launch and buildup to the launch were done using an interactive social media campaign. Read More

2,639 total views, no views today

Traditional Automotive Advertising Trends That Still Deliver Buyers

March 22, 2018 | Tier10

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432 total views, 2 views today

10 Women Essential to the Success of the Automotive Industry

March 22, 2017 | Madeleine Coe

A few years ago, we wrote about the contributions of women in the automotive industry as part of the annual celebration of Women’s History Month every March. This year, at the crux of an important time for the advancement of women in the workplace, we wanted to revisit the topic and measure the success and progress of women in automotive leadership.
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1,585 total views, 2 views today

Is VR the Driving Force Behind Automotive Advertising?

November 14, 2016 | Nathan Whipple

Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?

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1,512 total views, 1 views today