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Twitterbook? Twitter’s Redesign Takes Cues From Facebook, Eyeing Potential Ad Revenue

February 19, 2014 | Eric Huebner

Last week, microblogging giant Twitter began to quietly test out a completely redesigned format, rolling out its revamped look to a select number of users.

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Twitter, Facebook Exploring Different Avenues for Additional Ad Revenue

April 23, 2013 | Xavier Villarmarzo

Between Twitter’s preparations for a possible IPO and Facebook’s changes in anticipation of its updated news feed, it’s not surprising to hear that both social media giants are exploring new options Read More

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Getting Your Marketing Message out of the Ad Blocker Friend-Zone

February 15, 2016 | Madeleine Coe

At the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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3,291 total views, 3 views today

What’s Good, Twitter?

November 25, 2015 | Madeleine Coe

Twitter has a huge self-esteem problem.

Project Lightning is an ongoing rollout of updates to make the website a true platform for content curation, as originally intended. Moments and the recently swapped out “favorite” for a “like” button were some of the newest features to debut in a slew of updates as Twitter made a mad dash to resurrect its platform and grow its user base. But is Twitter’s cycle of reinvention going to be what ultimately saves it or wrecks it?
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3,412 total views, 4 views today

Twitter Losing Users, but Raking in Revenue?

July 31, 2015 | Madeleine Coe

Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.

So, what is Twitter doing to bring in new users and engage with current users? A big marketing push later this year.
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3,400 total views, 3 views today

Women in Automotive Leadership: Celebrating Women’s History Month

March 31, 2015 | Madeleine Coe

It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
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Twitter Signs Firehose Deal With Google

February 10, 2015 | Tier10

The rumored return of indexed tweets to Google’s search results was confirmed on Thursday, Feb. 5 by Twitter CEO Dick Costolo during the company’s Q4 earnings report.
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3,939 total views, 3 views today

Why Twitter’s Latest Experiment Has Upset Everyone

August 19, 2014 | Jason Galliger

In its latest round of experiments with the platform, Twitter has begun filling people’s timelines with tweets that their friends have favorited. The feature, while similar to a retweet, is much more like Facebook’s news feed and its endless stream of user likes. Since being tested, the reaction to the experiment has been mostly negative. Read More

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