Search Results for: unmanned aerial vehicle
Around 3 a.m. last monday Monday, a small, recreational unmanned aerial vehicle (UAV) – or drone – crashed on the grounds of the White House, turning our attention to concerns of safety and privacy on a much larger scale.
In an interview the day after the crash, President Barack Obama used the incident to call for immediate action, reemphasizing the importance and need for drone regulations to ensure “these things aren’t dangerous and that they’re not violating people’s privacy.”
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As unmanned aerial vehicles (UAVs) – or “drones” – become smaller, cheaper and easier to fly, more and more drones can be seen buzzing through the skies. Drones have also found a hot spot within the commercial marketplace with uses for delivery, surveillance and filming. This increase has pushed the Federal Aviation Administration (FAA) to develop new drone rules with many in the commercial marketplace keeping their fingers crossed for open skies. Unfortunately, some of the proposed regulations may be more restrictive than some would hope and may take a while to get approved.
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Since the beginning of the year, Tier10 has been experimenting with and implementing the use of aerial footage with the help of an unmanned aerial vehicle (UAV) affixed with a video camera and controlled by a remote. Commonly referred to as “drones,” this technology provides the ability to obtain the type of aerial footage that could previously only be obtained from a helicopter.
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As Scott Rodgers, Tier10’s Chief Creative Officer, looked out his hotel room window, he knew that his night of filming in downtown Cleveland would be ruined. The dark clouds rolling over the Main Avenue Bridge would soon bring overnight rains to swell the Cuyahoga River. A film schedule that took weeks of meticulous planning would need to be tightened up on the fly.
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Since high-definition action camera maker GoPro had its initial public offering (IPO) last Thursday, the company’s shares have increased 103 percent from $28 at the initial sale to just under $50 at the close of market on July 1.
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As the Chief Creative Officer and one of the founders of an advertising agency, I’m addicted to new technology and pushing our agency not only to adapt quickly, but to be an industry leader. My newfound addiction to video “Drones” is now consuming me from a creative standpoint.
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