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5 Reasons Video Marketing Works for Automotive Advertising

March 13, 2018 | Tier10

These days, all industries and fields are looking for better ways to advertise their products and services. In the auto industry, there’s a lot of competition — so you want to make sure that you stand out from the crowd in order to be successful. Good marketing techniques can allow you to do just that. This can help you increase your customer base and encourage brand loyalty. Using video is a great way to market your dealership. Keep reading to better understand the reasons why video marketing works for automotive advertising.
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925 total views, 4 views today

I Stream, Therefore I Am: What the Rise of Live Video Says About Our Culture Today

May 1, 2017 | Nathan Whipple

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When the popular streaming service Twitch announced late last year that they were creating an “IRL” (or “In Real Life”) category for their website, I was a bit skeptical. Up until that point, Twitch had been used predominantly by individuals who wished to stream themselves playing video games. This usually was accompanied by users sending messages into the channel’s chat feed, interacting with fellow watchers and the streamers themselves. Although the social aspect existed in this regard, I still questioned the decision of Twitch to stray so far from its roots: why would anyway want to watch someone eating dinner, or working out at the gym, or simply walking around town? Surely, I thought to myself, people have better things to occupy themselves with.

And then I found myself watching a guy in Germany build a new desk for his PC.
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1,756 total views, 4 views today

Advertisers Rejoice! Instagram Rolls Out 60 Second Video Ads

February 5, 2016 | Tier10

With over 400 million active users, Instagram stepped up its advertising game by rolling out an update for 60-second video ads. The Facebook-owned platform made the announcement on Wednesday… and just in time for Super Bowl. Coincidence? Ha.
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2,293 total views, 4 views today

Introducing Virtual Reality Video on Facebook

September 25, 2015 | Madeleine Coe

Wednesday marked the beginning of a new era for video on your Facebook News Feed. This refers to, of course, the introduction of the new 360-degree videos.
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2,573 total views, 5 views today

Tier10 Named in Videographer Awards

August 3, 2015 | Ashley Nanco

Tier10 has been named an award recipient in the Videographer Awards 2015 for its “2014 Agency Reel” and “Behind the Scenes in New York City with the All-New 2015 Acura TLX” web videos. Both videos received Awards of Distinction in the Video Production/Demo Reel and Documentary/TV Commercial categories, respectively.
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2,799 total views, 5 views today

Tier10 Receives First ADDY® Award for Behind the Scenes Video in New York

April 14, 2015 | Ashley Nanco

Tier10 received an ADDY® Award for its “Behind the Scenes in New York City with the All-New 2015 Acura TLX” video at the DC Ad Club’s 2015 American Advertising Awards – DC on April 7.
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2,697 total views, 4 views today

Twitter Introduces Potential Game-Changing Video Platform in Periscope

April 9, 2015 | Whitney Small

On March 26, Twitter introduced Periscope, a new app that lets you share and experience live video streams from your mobile phone.

Periscope lets the broadcasters of a video stream share an experience with others through their eyes. In turn, Periscope lets viewers step into someone else’s shoes and experience what they see, hear, and feel. In addition to everyday people, businesses could (and probably will) use Periscope to broadcast an event or new product or provide a behind the scenes look into their everyday business.

So, how does Periscope work?
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3,431 total views, 5 views today

Can Yahoo’s New Video Site Dethrone YouTube?

June 5, 2014 | Ally Reis

This summer, Yahoo plans to unveil a video service that will potentially rival YouTube. The company is targeting creators who are unhappy with YouTube’s overall system, particularly the ad rates and revenue sharing deals. Read More

3,243 total views, 5 views today