Posts By Jennifer Lee
12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.
“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”
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Image is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.
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If you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
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It’s the news the commercial drone world has waited years for: the Federal Aviation Administration (FAA) published its first operational rules for commercial drone use. Titled Part 107, these new regulations are expected to lower the barrier entry for new commercial drones weighing less than 55 pounds.
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Tier10 was named a winner in the 2016 Muse Creative Awards. As a first time entrant, Tier10 received one Platinum Muse Award for its “2015 Agency Reel” and three Gold Muse Awards for their “Movie Night” commercial, “Aston Martin Racing” web video, and “2014 Agency Reel.” The Muse Creative Awards are internationally recognized, putting Tier10 and its award-winning content on a global platform.
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Tier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
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A Quick Study on Subaru’s BONEafide Commercial Series
For a car brand without a truck, an oversized SUV, or a luxury line to call its own, Subaru continues to skyrocket in sales — to the point where the company can’t produce cars fast enough to meet the demand.
In the last four years, Subaru’s sales have grown by almost 45 percent. And, according to MotorTrend, Subaru’s sales this past year have climbed 21 percent — a year so great that it accounted for about half of the sales increase within the four-year period.
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