Jennifer Lee | Tier10lab
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Posts By Jennifer Lee

Behind the Scenes: Movie Night

September 20, 2016 |

12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.

“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”

It was during these brief periods of respite that Tier10’s production crew was up and about, filming the core Acura lineup for their “Movie Night” campaign.
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The Rise of Radio Streaming

September 7, 2016 |

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True or false: radio is a dying medium.

False. Radio isn’t dying — it’s changing. From traditional AM/FM to online streaming stations.
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5 Tips For Writing Kickass Copy: Create Copy That’s Built to Perform For TV

August 15, 2016 |

Image is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.

But what about copy? Is it just as important for something to sound as good as it looks?
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Banned from #TheBigEvent? Here’s What You Can Say About the Olympics

August 2, 2016 |

If you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
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394 total views, 1 views today

Incoming: Part 107 and the New FAA Drone Guidelines

June 22, 2016 |

It’s the news the commercial drone world has waited years for: the Federal Aviation Administration (FAA) published its first operational rules for commercial drone use. Titled Part 107, these new regulations are expected to lower the barrier entry for new commercial drones weighing less than 55 pounds.
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Tier10 Takes Home Four Awards in the 2016 Muse Creative Awards

May 20, 2016 |

Tier10 was named a winner in the 2016 Muse Creative Awards. As a first time entrant, Tier10 received one Platinum Muse Award for its “2015 Agency Reel” and three Gold Muse Awards for their “Movie Night” commercial, “Aston Martin Racing” web video, and “2014 Agency Reel.” The Muse Creative Awards are internationally recognized, putting Tier10 and its award-winning content on a global platform.
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Tier10 Snags Three 2016 Hermes Creative Awards

April 14, 2016 |

Tier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
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Dogs. It’s What Makes a Subaru Commercial, a Subaru Commercial.

April 12, 2016 |

A Quick Study on Subaru’s BONEafide Commercial Series

For a car brand without a truck, an oversized SUV, or a luxury line to call its own, Subaru continues to skyrocket in sales — to the point where the company can’t produce cars fast enough to meet the demand.

In the last four years, Subaru’s sales have grown by almost 45 percent. And, according to MotorTrend, Subaru’s sales this past year have climbed 21 percent — a year so great that it accounted for about half of the sales increase within the four-year period.

So how did a bunch of quirky, all-wheel-drive cars get to be so big?
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