Katie Reilly | Tier10lab
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Posts By Katie Reilly

Twitter Releases Mobile App Install Suite to Compete with Social Media Rivals

April 21, 2014 |

In an effort to drive advertising revenue, Twitter announced a new mobile app install suite available for advertising space on and off Twitter as a result of the October acquisition of MoPub, a mobile ad exchange company. Read More

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The Marketing Behind Heartbleed

April 16, 2014 |

A major security flaw in the most popular data encryption software has initiated action throughout the web and led to the flooding of inboxes everywhere with “Change Your Password” style messages. The word about this bug has spread faster than a real-life flu virus, and a strong marketing campaign is responsible. Read More

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Facebook Fuels Competition among Advertisers with Redesign

March 12, 2014 |

The social network goliath has proven to be a highly prosperous source of free marketing and brand promotion since its inception, but with the rising popularity of paid advertisements and limited space, this reputation is slowly changing. Read More

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