Madeleine Coe | Tier10lab
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Posts By Madeleine Coe

Tier10 Named in the 38th Annual Telly Awards

May 17, 2017 |

Tier10 was named a winner in the 38th Annual Telly Awards for its “Legacy //2017 Acura NSX” and “Believe in the Land” automotive commercials. With over 13,000 entries from all 50 states and numerous countries, this is truly an honor.

Tier10’s “Legacy // 2017 Acura NSX” received a Bronze Telly Award in the “Automotive Commercials / Marketing” category. It celebrates the redesigned 2017 Acura NSX in the city that never sleeps. Produced on behalf of the New York Acura Dealers, the spot builds on the excitement of Acura’s signature “Precision Crafted Performance” in a city that prides itself on reinvention. “Legacy // 2017 Acura NSX” was also the recipient of a Gold Muse Award earlier this year.

“Legacy” 2017 Acura NSX (:30) from Tier10 on Vimeo.

Also winning Bronze in the “Automotive Commercials / Marketing” category, the inspiring “Believe in the Land” showcases a Cleveland area client, the Northern Ohio Honda Dealers, and plays off the spirit of Cleveland sports fans, or “Believelanders.” Originally playing during the 2016 NBA Finals (where the Cleveland Cavaliers went on to win the Championship game), the spot capitalized on the gritty determination of a Cleveland fan base that hadn’t seen a professional sports championship in 52 years.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards, “Tier10’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Award Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. To find out more about the Telly Awards, please visit www.tellyawards.com.

Tier10’s videos can be viewed on Tier10’s Vimeo page.

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2017 NYIAS: 2018 Acura TLX to Debut

April 10, 2017 |

The first-generation 2015 Acura TLX debuted at the 2014 New York International Auto Show, designed as a mid-size performance luxury sedan to replace the TL and TSX sedan models. Now, we look forward to the bold and aggressive next-gen 2018 Acura TLX at the 2017 New York International Auto Show.
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Tier10 Takes Home Platinum and Gold in the 2017 Muse Creative Awards

March 24, 2017 |

Tier10 was named a winner in the 2017 Muse Creative Awards for the second consecutive year. For 2017, Tier10 received one Platinum Muse Award for “The Acura NSX in New York City” and one Gold Muse Award for “Legacy”. With over 1,500 submissions from 35 countries worldwide, Tier10’s recognition with two awards is considered a great honor.
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10 Women Essential to the Success of the Automotive Industry

March 22, 2017 |

A few years ago, we wrote about the contributions of women in the automotive industry as part of the annual celebration of Women’s History Month every March. This year, at the crux of an important time for the advancement of women in the workplace, we wanted to revisit the topic and measure the success and progress of women in automotive leadership.
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2017 NYIAS: Honda Preview

March 17, 2017 |

Always a time for big reveals, Honda has a few tricks up its sleeve for this year’s New York International Auto Show (NYIAS) with plans to unveil the new Plug-In Hybrid and Electric versions of their environmentally conscious concept car the Clarity, as well as debut the highly anticipated Civic Type R. So what can you expect? Read More

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The New Social Media Addicts (Are Not Who You Would Think)

February 14, 2017 |

Given the number of times your mother has asked the difference between The Face Book and Tweeter (or maybe this is a question you’ve asked to your Millennial and Gen Z offspring), it comes as a surprise to many that Millenials aren’t the most active on social media sites. Upending the assumption that the younger crowd is responsible for the heaviest activity, the users that average almost seven hours a day on social media sites are Generation Xers. Read More

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Taking Root: Which 2016 Social Media Trends are set to Blossom in 2017?

January 25, 2017 |

We are reaching a phase of rapid progress in the social media and digital marketing space. As our means of receiving content become mobilized and virtual, the way we shop and explore products has completely shifted. We saw the seeds of evolution planted in 2016’s most popular trends and I predict that many will continue to grow and develop in 2017.
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Family-Friendly 2018 Honda Odyssey Wows at 2017 NAIAS

January 9, 2017 |

Redesigned to make life a little easier for families, the all-new 2018 Honda Odyssey was unveiled today at the 2017 North American International Auto Show in Detroit with new updates to safety, connectivity, and comfort.
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