Posts By Madeleine Coe
Just like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.
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There’s a Charizard in your garden and the neighborhood kids are climbing over the fence to capture it. This isn’t an obscure early 2000’s cartoon reference; this is today’s augmented reality and marketers are trying to understand how they too can catch them all (Pokémon-obsessed customers that is).
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Loyalty reward programs are great, but it seems these days that every business has one. To keep your customers coming back time and time again, it sometimes takes a little ingenuity. Why not host an event to give back to your existing customers and maybe also catch the eye of new ones?
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The once sci-fi pipe dream of movies like “The Fifth Element” and “I, Robot”, and KITT from TV’s “Knight Rider” started to become a reality when Google announced their intentions to build a self-driving car circa 2009. In the 7 years since, more and more automotive manufacturers and independent companies have jumped on board with their own fully autonomous vehicle concepts; Mercedes-Benz F 015 Luxury in Motion research car, Honda’s ADAS-equipped Civic, Acura’s next-gen RLX hybrid, as well as Tesla, Ford, General Motors (GM), Audi, Lexus, and Rolls-Royce among others. Some manufacturers opted to develop vehicles specifically suited to the concept of a driverless car, while others have pursued technology that could be adapted to any model to enable self-driving modes.
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The ad agency is facing a radical shift. Clients’ needs have changed, and the size, shape, and appearance of the ad agency is going to have to go through a metamorphosis before it can meet those needs.
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In the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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The first serial model of the 2017 Acura NSX rolled off the production line yesterday at the Performance Manufacturing Center in Marysville, Ohio. The 2017 Acura NSX is the only supercar produced in the United States and Acura lovers and supercar fans were ecstatic to behold the culmination of the excitement that had been building since the NSX’s release.
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