Madeleine Coe | Tier10lab - Page 3
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Posts By Madeleine Coe

FOMO No Mo’ for Businesses on Instagram

June 1, 2016 |

In the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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2017 Acura NSX: VIN 001 At Last

May 25, 2016 |

The first serial model of the 2017 Acura NSX rolled off the production line yesterday at the Performance Manufacturing Center in Marysville, Ohio. The 2017 Acura NSX is the only supercar produced in the United States and Acura lovers and supercar fans were ecstatic to behold the culmination of the excitement that had been building since the NSX’s release.
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Springtime Social Shakedown

March 31, 2016 |

As we head into April, here’s what you need to know now to be in the know for social media this spring.
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What Instagram’s New Algorithm Means for Users and Advertisers

March 16, 2016 |

Your Instagram scrolling just got 10x more personal. While in the past Instagram has stuck to a strictly chronological-based scroll, from most recent to least recent, posts will now appear in order based on the photos you most want to see from the accounts you follow.
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Getting Your Marketing Message out of the Ad Blocker Friend-Zone

February 15, 2016 |

At the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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Attack on Titan: Is the Apple Car Project in Trouble?

February 2, 2016 |

A few months ago, we ran a piece regarding Apple’s foray into the automotive market, but it seems that progress has hit a roadblock.
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Honda and Acura Debut Streamlined Concept Models at NAIAS

January 20, 2016 |

The North American International Auto Show (NAIAS) kicked off with press previews January 11-12th at the Cobo Center in Detroit. The show is still open to the public until January 24th, offering ticket-holders the opportunity to see up-close the vehicles and technologies that shape the future automotive landscape, from high-performance supercars to full-size trucks.

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FTC Cracks the Whip on Native Ads

January 5, 2016 |

At the end of December 2015, the Federal Trade Commission (FTC) released new guidelines for native advertising, as well as a revised enforcement policy statement regarding those specific advertising formats. The FTC’s policy has always been to ensure that consumers are not misled or deceived by any advertising, i.e. aware at all times what is news or entertainment content versus what is commercial content. However, the new guidelines and enforcement policy take a more explicit and assertive approach. Read More

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