Madeleine Coe | Tier10lab - Page 4
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Posts By Madeleine Coe

FTC Cracks the Whip on Native Ads

January 5, 2016 |

At the end of December 2015, the Federal Trade Commission (FTC) released new guidelines for native advertising, as well as a revised enforcement policy statement regarding those specific advertising formats. The FTC’s policy has always been to ensure that consumers are not misled or deceived by any advertising, i.e. aware at all times what is news or entertainment content versus what is commercial content. However, the new guidelines and enforcement policy take a more explicit and assertive approach. Read More

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Facebook’s Live Edges in on Twitter’s Periscope

December 3, 2015 |

Today Facebook started a limited test run of a new live video stream function that they are just calling “Live” for now. For select iPhone users, an extra icon is available in their Update Status box that will allow them to submit a brief description and select an audience before broadcasting live.
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What’s Good, Twitter?

November 25, 2015 |

Twitter has a huge self-esteem problem.

Project Lightning is an ongoing rollout of updates to make the website a true platform for content curation, as originally intended. Moments and the recently swapped out “favorite” for a “like” button were some of the newest features to debut in a slew of updates as Twitter made a mad dash to resurrect its platform and grow its user base. But is Twitter’s cycle of reinvention going to be what ultimately saves it or wrecks it?
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Tier10 Wins 2015 MarCom Award for TRG-Aston Martin Racing Short

October 30, 2015 |

Tier10 strikes gold with award-winning creative once again. As a first time entrant to the 2015 MarCom Awards, they are the proud recipient of a Gold Award in the Special Event category for the “TRG-Aston Martin Racing / St Petersburg Florida 2015“ web video. The Gold Award is presented to those entries judged to exceed the high standards of the industry norm.
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Drone Regulation: Big Brother Will Be Watching

October 22, 2015 |

A big announcement occurred during a press conference on Monday about the future of drone regulation in the US. US Secretary of Transportation Anthony Foxx revealed the decision that all drones, whether commercial or recreational, will need to be registered with the government, logistics forthcoming.
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6 Things that Every Great Automotive PPC Ad Needs

October 15, 2015 |

Whether you are making your first real foray into the world of digital advertising, or are an old pro at getting a high Click-Through Rate (CTR), this checklist is a helpful reminder of all the components of a great ad when you begin brainstorming your next Pay-Per-Click (PPC) campaign. Read More

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Tier10 Roots for Aston Martin’s Christina Nielsen for the Championship at Petit Le Mans

October 2, 2015 |

This Saturday in Atlanta, TRG-Aston Martin Racing North America hopes to make history during the final round of the Tudor United SportsCar Championship at Petit Le Mans. The Aston Martin team, with driver Christina Nielsen at the wheel, enters the final round with only a single point lead, but with high hopes to produce the first Aston Martin and female driver to win a major North American championship.
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Introducing Virtual Reality Video on Facebook

September 25, 2015 |

Wednesday marked the beginning of a new era for video on your Facebook News Feed. This refers to, of course, the introduction of the new 360-degree videos.
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