Posts By Madeleine Coe
Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.
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Remember when Google launched Google+ and everyone migrated to the best new social network? Me neither. Google is finally changing their strategy and giving up on Google+ as a social networking platform.
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Collaboration feels good, doesn’t it? But it can also be good for business. Recently, TOMS® collaborated with Audi to create an Audi-inspired, limited-edition shoe to raise money for the One for One® giving program. These types of cooperative efforts work to create brilliant marketing on so many levels. While a partnership between major brands is something that happens often to produce unique results and takeaways for the consumer, it is also something that can be done on a smaller scale with your dealership and local brands.
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At this point, every business owner who uses marketing, no matter what industry, is well aware of the millennial demographic, what they represent, and what their needs are as consumers. If not, where have you been the last decade as the world speculated on the rise of the millennial generation? As the older millennials are now reaching maturity (ages 18-35) as automotive consumers, they bring with them a serious financial power. In August 2014, Automotive News reported that, for the first time, millennials had surpassed previous generations in the purchase of new vehicles.
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It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
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On March 19, the Federal Aviation Administration (FAA) issued an experimental airworthiness certificate to Amazon, allowing the company to test its delivery drones outdoors in the United States. Unfortunately, due to the slow pace of the FAA’s decision-making, the prototype for which Amazon originally filed is already obsolete and the company has been testing overseas during the wait. Although this is a small step in the right direction for Amazon’s dream of autonomous drone delivery, it may still be years until we see Amazon delivering packages via air, at least in the U.S.
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As a dealer of an automotive franchise, you agreed to all the compliance documents and brand-specified marketing rules in order to claim your status as an authorized dealer. But this is YOUR business and you want to reflect your branding in advertisements as well. How can you manage to do both?
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