Posts By Nathan Whipple
2018 Accord Teased, Full Reveal to Come July 14
June 20, 2017 | Nathan WhippleWhen you’re a 31-time recipient of Car and Driver’s 10Best award, it’s hard not to draw attention, and even though the all new 2018 Accord was only just teased, it was enough to get the automotive industry humming with excitement.
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39 total views, 3 views today
I Stream, Therefore I Am: What the Rise of Live Video Says About Our Culture Today
May 1, 2017 | Nathan Whipple
When the popular streaming service Twitch announced late last year that they were creating an “IRL” (or “In Real Life”) category for their website, I was a bit skeptical. Up until that point, Twitch had been used predominantly by individuals who wished to stream themselves playing video games. This usually was accompanied by users sending messages into the channel’s chat feed, interacting with fellow watchers and the streamers themselves. Although the social aspect existed in this regard, I still questioned the decision of Twitch to stray so far from its roots: why would anyway want to watch someone eating dinner, or working out at the gym, or simply walking around town? Surely, I thought to myself, people have better things to occupy themselves with.
And then I found myself watching a guy in Germany build a new desk for his PC.
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105 total views, 2 views today
Ad Optimum: A Look Back at the Most Insightful Ads of 2016
December 31, 2016 | Nathan WhippleAdvertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.
If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?
When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.
696 total views, 5 views today
How Data is Humanizing Marketing
December 15, 2016 | Nathan WhippleData takes on many forms. Sometimes, data can look like a synthetic life form on the USS Enterprise. Other times, like a gadget-wielding little boy in the Goonies. But more often than not, we envision data as long strings of integers that stretch out to infinity and come accompanied with the dial-up Internet noise. While data is integrated into nearly every facet of our lives, there still remains a disconnect between the numbers and how they’re presented. I mean, all a baseball pitcher really has to do is stand on a hill and throw to another player, but their stat sheets make it look like they’re coding the next Apollo mission at the same time. This is precisely why I take notice when a company is able to blend data and marketing so effortlessly, or at least make it seem that way. Here are some examples that showcase the versatility of data presentation when it comes to company branding. Read More
317 total views, 1 views today
Apple’s ‘Exciting’ Letter to the NHTSA
December 7, 2016 | Nathan WhippleThey’re the crossover athlete everyone talks about. The guy that plays football, but everyone says would make a top tier MLB player. There have been plenty of rumors about if such a transition might happen for years, but nothing ever really came of them. But now, after spending all this time sitting in the bleachers, it appears they’re finally ready to step out onto the ball field and take a swing.
Except they want to use their own bat, their own ball, and the other team has to teach them how to play.
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240 total views, 2 views today
State of the (You)nion: Fall Social Media Updates
November 21, 2016 | Nathan WhippleThe fall season is full of change. Leaves change their color, pumpkin spice brutally divides a nation, and my social media feeds begin demanding sacrifice. If I went to a pumpkin patch but didn’t post pictures of my trip, is it like I even went? If I think Thanksgiving should get more acknowledgment but don’t rant about it on Twitter, is it like I even care? If I don’t make a big deal about the fall season in general, is it like I even care about anything?
But I digress.
What I do care about is providing you with a roundup of all the changes that are going on with social media over the past couple of weeks, and much like the nature of the fall season, there has been a lot of change going on with the Internet’s big players, starting with…
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693 total views, 4 views today
2016 LA Auto Show: Honda Unveils Civic Si Prototype, Announces Sponsorship of 2017 NHL All-Star Game
November 18, 2016 | Nathan WhippleWith automakers from across the globe vying for attention at the 2016 LA Auto Show, Honda once again was able to capture the spotlight with two big reveals, the first being the unveiling of the Honda Civic Si Prototype and being named the title sponsor of the 2017 NHL All-Star Game.
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282 total views, 2 views today
Acura Precision Cockpit Debuts at 2016 LA Auto Show
November 18, 2016 | Nathan WhippleThe message displayed by Acura at the 2016 Los Angeles Auto Show is clear: the future of automaking is here, and we’re leading the way. Read More
317 total views, 1 views today
