Posts ByNathan Whipple | Tier10lab
Driving the Future: Introducing the 2019 Acura RDX
January 16, 2018 | Nathan WhippleThe 2018 North American International Auto Show (NAIAS) features the world’s top automakers with their futures on display, and after Acura’s debut of their 2019 RDX Prototype, the future looks brighter than ever. Read More
2018 Honda Accord Secures 2018 North American Car of the Year Award
January 15, 2018 | Nathan WhippleHonda has announced that for the third consecutive year, they’ll be taking home a prestigious North American “of the Year” award via their new 10th generation Accord. Read More
Six-Second Survival: Will Broadcast Thrive, or Simply Survive, in an Age of Digital Domination?
December 29, 2017 | Nathan WhippleSix seconds.
That’s not a whole lot of time to do much of anything, really. You’ve used it up already reading this article, and if you’re to believe the comScore study on the matter, you’ve probably already determined if you’re going to continue reading in that time. This data has fueled the transition to six-second ads on platforms like YouTube and Facebook, and now television has found itself with some questions: are six-second ads worth pursuing? Will they succeed?
Is it too late? Read More
Instagram Announces Canvas Ad Integration for Stories
September 12, 2017 | Nathan WhippleAfter bringing immersive, full page ads in March to their Stories, Instagram continues to expand in the realm of mobile marketing through integration with Facebook’s Canvas.
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Redesigned, Redefined: 2018 RLX to Debut at Monterey Automotive Week
August 11, 2017 | Nathan WhippleIn a restyle being referred to as “transformational,” the 2018 RLX is set to debut during the prestigious Monterey Automotive Week, August 15-19 on the Monterey Peninsula. The overall goal of the redesign, according to Acura Vice President and General Manager Jon Ikeda, was “creating road presence and styling that better reflect underlying performance capabilities of the vehicle,” and as Acura’s best-performing sedan to date, the 2018 RLX spares no expense when it comes to delivering power, luxury, and performance unlike any of its contemporaries.
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2018 Accord Set to Maintain Market Dominance through Redefined Look and Feel
July 14, 2017 | Nathan WhippleOriginally teased this past June, Honda has officially debuted their tenth generation Accord live from Detroit via YouTube livestream. Featuring a bold new redesign and a host of new tech, the 2018 Accord promises a mid-sized sedan experience unlike anything else currently on the market.
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2018 Accord Teased, Full Reveal to Come July 14
June 20, 2017 | Nathan WhippleWhen you’re a 31-time recipient of Car and Driver’s 10Best award, it’s hard not to draw attention, and even though the all new 2018 Accord was only just teased, it was enough to get the automotive industry humming with excitement.
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I Stream, Therefore I Am: What the Rise of Live Video Says About Our Culture Today
May 1, 2017 | Nathan Whipple
When the popular streaming service Twitch announced late last year that they were creating an “IRL” (or “In Real Life”) category for their website, I was a bit skeptical. Up until that point, Twitch had been used predominantly by individuals who wished to stream themselves playing video games. This usually was accompanied by users sending messages into the channel’s chat feed, interacting with fellow watchers and the streamers themselves. Although the social aspect existed in this regard, I still questioned the decision of Twitch to stray so far from its roots: why would anyway want to watch someone eating dinner, or working out at the gym, or simply walking around town? Surely, I thought to myself, people have better things to occupy themselves with.
And then I found myself watching a guy in Germany build a new desk for his PC.
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