Nathan Whipple | Tier10lab

Posts By Nathan Whipple

Making its global debut at the North American International Auto Show January 15, the 2019 RDX Prototype is the first in a new generation of Acura models developed fully from the Precision Crafted Performance concept. Source: Acura

Driving the Future: Introducing the 2019 Acura RDX

January 16, 2018 | Nathan Whipple

The 2018 North American International Auto Show (NAIAS) features the world’s top automakers with their futures on display, and after Acura’s debut of their 2019 RDX Prototype, the future looks brighter than ever. Read More

1,060 total views, 5 views today

Henio Arcangeli, Senior Vice President of the Automobile Division of American Honda Motor Co., accepts the award for 2018 North American Car of the Year at the 2018 North American International Auto Show on 1/15/18. Source: Honda

2018 Honda Accord Secures 2018 North American Car of the Year Award

January 15, 2018 | Nathan Whipple

Honda has announced that for the third consecutive year, they’ll be taking home a prestigious North American “of the Year” award via their new 10th generation Accord. Read More

1,066 total views, 5 views today

Six-Second Survival: Will Broadcast Thrive, or Simply Survive, in an Age of Digital Domination?

December 29, 2017 | Nathan Whipple

Six seconds.

That’s not a whole lot of time to do much of anything, really. You’ve used it up already reading this article, and if you’re to believe the comScore study on the matter, you’ve probably already determined if you’re going to continue reading in that time. This data has fueled the transition to six-second ads on platforms like YouTube and Facebook, and now television has found itself with some questions: are six-second ads worth pursuing? Will they succeed?

Is it too late? Read More

1,099 total views, 4 views today

Tier10 takes advantage of Facebook's Canvas Ads for the Northern Ohio Honda Dealers.

Instagram Announces Canvas Ad Integration for Stories

September 12, 2017 | Nathan Whipple

After bringing immersive, full page ads in March to their Stories, Instagram continues to expand in the realm of mobile marketing through integration with Facebook’s Canvas.
Read More

1,340 total views, 5 views today

2018 Acura RLX Sport Hybrid in Brilliant Red Metallic. Source: Acura

Redesigned, Redefined: 2018 RLX to Debut at Monterey Automotive Week

August 11, 2017 | Nathan Whipple

In a restyle being referred to as “transformational,” the 2018 RLX is set to debut during the prestigious Monterey Automotive Week, August 15-19 on the Monterey Peninsula. The overall goal of the redesign, according to Acura Vice President and General Manager Jon Ikeda, was “creating road presence and styling that better reflect underlying performance capabilities of the vehicle,” and as Acura’s best-performing sedan to date, the 2018 RLX spares no expense when it comes to delivering power, luxury, and performance unlike any of its contemporaries.
Read More

1,382 total views, 4 views today

2018 Honda Accord World Debut - Remarks by Jeff Conrad,
Senior Vice President, Automobile Division, American Honda Motor Co., Inc. Source: Honda

2018 Accord Set to Maintain Market Dominance through Redefined Look and Feel

July 14, 2017 | Nathan Whipple

Originally teased this past June, Honda has officially debuted their tenth generation Accord live from Detroit via YouTube livestream. Featuring a bold new redesign and a host of new tech, the 2018 Accord promises a mid-sized sedan experience unlike anything else currently on the market.
Read More

1,413 total views, 4 views today

2018 Honda Accord Concept Sketch. Source: Honda

2018 Accord Teased, Full Reveal to Come July 14

June 20, 2017 | Nathan Whipple

When you’re a 31-time recipient of Car and Driver’s 10Best award, it’s hard not to draw attention, and even though the all new 2018 Accord was only just teased, it was enough to get the automotive industry humming with excitement.
Read More

1,491 total views, 5 views today

I Stream, Therefore I Am: What the Rise of Live Video Says About Our Culture Today

May 1, 2017 | Nathan Whipple

Tier10Lab_LiveStreaming_700x340_Apr26
When the popular streaming service Twitch announced late last year that they were creating an “IRL” (or “In Real Life”) category for their website, I was a bit skeptical. Up until that point, Twitch had been used predominantly by individuals who wished to stream themselves playing video games. This usually was accompanied by users sending messages into the channel’s chat feed, interacting with fellow watchers and the streamers themselves. Although the social aspect existed in this regard, I still questioned the decision of Twitch to stray so far from its roots: why would anyway want to watch someone eating dinner, or working out at the gym, or simply walking around town? Surely, I thought to myself, people have better things to occupy themselves with.