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Posts By Tier10

5 Tips for Creating Successful Dealership Walk-Around Videos

April 17, 2019 |

Each year, over 17 million Americans venture out to new and used car dealerships to make purchases.

If you are the owner of a car dealership, your main objective should be attracting new customers regularly. While this may sound relatively simple, the overwhelming amount of competition in the dealership market can make it difficult to attract new customers.

Embracing the power of social media and technology is a great way to catch the eye of consumers in the market for a quality new or used vehicle. One of the most popular tools used by car dealerships around the country is walk-around videos.
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30 total views, 9 views today

9 Ad Trends That Can Help Your Business Grow

March 28, 2019 |

Sorry to break it to you, but auto sales are down — and they will continue to decline. There’s no need to panic, though. Car dealers can reverse this trend by creating strategies that resonate with potential customers. Focusing on the latest advertising trends is a great way to stay competitive. Here are nine trends that are making waves.
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82 total views, 2 views today

What Predictive Analytics Can Do for Your Business

March 5, 2019 |

Customers are hard to predict.

Sometimes you think you haven’t made the sale, but the customer ends up placing a huge order. Other times, customers seem like they’re happy with your service, but they vanish and take their business to your rivals.

It would be useful to have a crystal ball that allowed you to see into the future and accurately predict customer behavior. You could take all the guesswork out of your marketing and customer relationship management.

Sadly, enterprise-ready crystal balls aren’t commercially available yet. But you do have access to a set of tools and techniques that help you make extremely accurate predictions about what’s going to happen next in your business. This is what’s known as predictive analytics. Read More

99 total views, 2 views today

Must-Know Social Media Trends

February 28, 2019 |

Like all trends, social media trends change constantly. Nevertheless, trying to predict what’s next is a huge part of staying relevant. Luckily, big data companies do much of the work for you. By tracking millions of posts and hashtags, they can anticipate what’s coming so you can better plan your social media strategy. There is no better time to start looking ahead than now. Here’s a look at six social media trends to you’ll probably see quite often. Read More

119 total views, 2 views today

Tier10 Named a Finalist in 2019 DC ADDY Awards

February 22, 2019 |

Tier10 was named a finalist in the 2019 American Advertising Awards – DC for its long-form video, “Acura + Precision Crafted Performance.” Tier10 will go up against the other finalists to be honored with a Gold or Silver American Advertising Award at the ADDY Awards DC gala on March 21at the Carnegie Institution for Science in Washington, D.C.
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144 total views, 1 views today

Connected TV: What You Need To Know

February 12, 2019 |

Thanks to customers looking to “cut the cord” from their cable company, connected TV is growing.

Because connected TV is growing at an exponential rate, there is an increasing need for content. This content includes original and syndicated programming. But, this also includes advertising content designed for this new, sophisticated viewing audience.
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167 total views, 3 views today

The Ultimate Guide to Content Marketing

January 21, 2019 |

“Content marketing represents the gap between what the brands produce and what the consumers actually want.” -Michael Brenner

Whether your goal is to educate or entertain your audience, content marketing is a highly effective solution. This strategic approach allows you to reach your target audience in a way that is honest, transparent, and authentic. In turn, you can significantly increase your conversion rates as you encourage your audience to take profitable action.
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203 total views, 3 views today

Blockchain May Be the Answer to Advertising’s Current Issues

December 20, 2018 |

Digital advertising is the focus of almost every brand’s marketing spend. As online ad space has become the dominant channel over the past several years, weaknesses in the system have resulted in fraud, inaccurate data, and financial losses. It costs the industry millions on a daily basis and leaves its stakeholders vulnerable to misrepresentation online.

The problems that technology helped create, however, may also be solved by technology. Blockchain, a distributed ledger system with trust built into the rules of the network, can help solve the serious issues faced by all industry stakeholders. The promises of blockchain are not without detractors, however, who claim the technology has not evolved enough at this point to have practical use.
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357 total views, 2 views today