Tier10, in partnership with Acura, unveiled a long-form video chronicling Acura’s return to form at the Sahlen’s Six Hours of the Glen race. Filmed over the July 1st weekend at Watkins Glen International Raceway in New York, the piece explores in part the brand’s absence from the world of motorsports before experiencing a dominant revival in the world of racing, led by designer-turned-GM Jon Ikeda.
959 total views, 2 views today
Influencer marketing works on a national and local level to encourage consumers to buy certain recommended products from someone with a meaningful social media following. Social media platforms such as Facebook, Instagram, Twitter, and YouTube offer companies an innovative and productive way to reach their target audience. If you haven’t taken advantage of influencer marketing, you are ceding a large number of consumers to the competition.
1,023 total views, no views today
Auto dealers must stay ahead of the curve when it comes to marketing and combination marketing is one of the ways to achieve this. Combination marketing not only adds value but increases brand awareness.
Tier10 supports and provides a balanced, multi-channel approach across all advertising tiers to ensure brand awareness and visibility. Here are a few of the variations of marketing that, when combined together, create a more robust way of propagating leads. This includes traditional marketing as well as social media and website advertising.
1,476 total views, 1 views today
This year’s Google Marketing Live Keynote brought quite a few changes that leaders in the automotive industry should pay attention to. On July 10th, leaders, such as Senior Vice President of Google Ads Sridhar Ramaswamy, Group Product Manager of Video Ads Nicky Rettke and Product Management Director of Google Ads Anthony Chavez, took to the stage to share all the updates surrounding Google Marketing and Google Ads. While there were quite a number of changes discussed at the keynote, a few stand out that can impact how automotive industry marketers and advertisers can reach the audiences they target and produce better results. Here are the top highlights and updates from this year’s keynote you should know:
1,539 total views, 3 views today
As a data-driven ad agency, we understand that knowing information about your audience is essential to keeping them happy. In the modern world, we do this via data collection through our in-house team. You can garner this information through a variety of means, but as with most things in life, not all data is created equally. First-party data is information that you collect in-house, but third-party data is assembled by other companies. While both can benefit your business, there’s an undeniable advantage to keeping your data in-house.
1,511 total views, 2 views today
Behind us are the days when traditional TV providers decided what we watched and when. The ball is officially in the viewer’s court. Still, the steady rise of the TV streaming movement prompts the question, how exactly is streaming affecting advertising?
1,646 total views, 2 views today
Did you realize that Instagram has over 800 million active users on a monthly basis? There is no denying just how popular this social network has become in the last few years.
1,743 total views, 4 views today
Even though blockchain has been a technology utilized in the financial sector for several years, automotive companies are only now discovering the advantages it offers. With the auto industry entering a new age of digitization, blockchain has the ability to revolutionize the automotive industry.
1,680 total views, 2 views today