Xavier Villarmarzo | Tier10lab
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About Xavier Villarmarzo

Xavier Villarmarzo

Xavier Villarmarzo

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Posts By Xavier Villarmarzo

November Sales Report: Chrysler Leads Charge Again

December 3, 2014 |

In the month known for Black Friday sales events, the industry overall finished up 5 percent in November compared to the same month in 2013. The percentage growth, which was coupled with a seasonally adjusted annualized rate of 17.2 million, was highlighted by a 20 percent increase for Chrysler Group, marking another month of double-digit growth for the automaker on pace to increase sales by 14 percent in 2014.
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5 Vehicle Features We’re Thankful For

November 26, 2014 |

More people will be traveling this Thanksgiving weekend than any other year since 2007, according to AAA. The organization is projecting 46.3 million people will be traveling more than 50 miles this weekend, and 89 percent of those – 41.3 million – will be traveling by car.
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1,257 total views, 2 views today

Who to Follow: Drone Community on Instagram

November 20, 2014 |

Since the beginning of the year, Tier10 has been experimenting with and implementing the use of aerial footage with the help of an unmanned aerial vehicle (UAV) affixed with a video camera and controlled by a remote. Commonly referred to as “drones,” this technology provides the ability to obtain the type of aerial footage that could previously only be obtained from a helicopter.
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1,807 total views, 1 views today

“Like” Gates Are Over; What Now?

November 6, 2014 |

On Wednesday, Facebook removed the ability for pages to “Like Gate” – letting users view your content or contests in exchange for a page “like.” With the move initially announced in August, marketers, brands and businesses have had enough time to prepare. While their Facebook strategy is sure to change, some of the best practices for dealing with the change are tactics that pages should have already been doing.

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1,886 total views, 1 views today

October Sales Report: Chrysler, Nissan Double-Digit Growth Leads The Way

November 4, 2014 |

U.S. Auto Sales showed positive growth in October led by two automakers who have been no strangers to double-digit gains in 2014.

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1,519 total views, 1 views today

CBS, HBO Moves Point to Changing Media-Buying Landscape

October 30, 2014 |

Within hours of each other, CBS and HBO made very clear their intentions to go after “cord cutters” – consumers who have Internet access but don’t have cable subscriptions. Read More

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4 Reasons Instagram’s Hyperlapse is Perfect for the Auto Industry

August 29, 2014 |

With the release of Hyperlapse from Instagram early this week, advertisers and businesses were quickly coming up with ways to use the platform for promotion. This, obviously, is nothing new as social media continues its growth as an advertising medium. Read More

2,261 total views, 2 views today

Tier10 Named Again to Inc. 5000 List of Fastest-Growing Companies

August 20, 2014 |

For the second straight year, Washington, D.C.-based advertising agency Tier10 earned a spot on Inc. magazine’s annual list of fastest-growing private U.S. companies. Read More

1,619 total views, 1 views today