Advertising
Tier10 Named in the 38th Annual Telly Awards
May 17, 2017 | Madeleine CoeTier10 was named a winner in the 38th Annual Telly Awards for its “Legacy //2017 Acura NSX” and “Believe in the Land” automotive commercials. With over 13,000 entries from all 50 states and numerous countries, this is truly an honor.
Tier10’s “Legacy // 2017 Acura NSX” received a Bronze Telly Award in the “Automotive Commercials / Marketing” category. It celebrates the redesigned 2017 Acura NSX in the city that never sleeps. Produced on behalf of the New York Acura Dealers, the spot builds on the excitement of Acura’s signature “Precision Crafted Performance” in a city that prides itself on reinvention. “Legacy // 2017 Acura NSX” was also the recipient of a Gold Muse Award earlier this year.
“Legacy” 2017 Acura NSX (:30) from Tier10 on Vimeo.
Also winning Bronze in the “Automotive Commercials / Marketing” category, the inspiring “Believe in the Land” showcases a Cleveland area client, the Northern Ohio Honda Dealers, and plays off the spirit of Cleveland sports fans, or “Believelanders.” Originally playing during the 2016 NBA Finals (where the Cleveland Cavaliers went on to win the Championship game), the spot capitalized on the gritty determination of a Cleveland fan base that hadn’t seen a professional sports championship in 52 years.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards, “Tier10’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Award Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. To find out more about the Telly Awards, please visit www.tellyawards.com.
Tier10’s videos can be viewed on Tier10’s Vimeo page.
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Ad Optimum: A Look Back at the Most Insightful Ads of 2016
December 31, 2016 | Nathan WhippleAdvertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.
If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?
When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.
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How Data is Humanizing Marketing
December 15, 2016 | Nathan WhippleData takes on many forms. Sometimes, data can look like a synthetic life form on the USS Enterprise. Other times, like a gadget-wielding little boy in the Goonies. But more often than not, we envision data as long strings of integers that stretch out to infinity and come accompanied with the dial-up Internet noise. While data is integrated into nearly every facet of our lives, there still remains a disconnect between the numbers and how they’re presented. I mean, all a baseball pitcher really has to do is stand on a hill and throw to another player, but their stat sheets make it look like they’re coding the next Apollo mission at the same time. This is precisely why I take notice when a company is able to blend data and marketing so effortlessly, or at least make it seem that way. Here are some examples that showcase the versatility of data presentation when it comes to company branding. Read More
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Tier10 Wins Five Davey Awards
December 5, 2016 | Madeleine CoeTier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence. Read More
Is VR the Driving Force Behind Automotive Advertising?
November 14, 2016 | Nathan WhippleAutomotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?
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Mobile Window Shopping: Browse to Buy Experience Coming to Instagram
November 12, 2016 | Madeleine CoeThis week, twenty lucky retailers are trying out the new Instagram shopping feature. This high-profile round of beta-testing means it could be in your hands soon if you are a business with a prominent presence on the social sharing app.
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Snapchat for Business: Just Say No
October 27, 2016 | Madeleine CoeJust like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.
How about no?
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385 total views, 2 views today
The Rise of Radio Streaming
September 7, 2016 | Jennifer Lee
True or false: radio is a dying medium.
False. Radio isn’t dying — it’s changing. From traditional AM/FM to online streaming stations.
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