YouTube Best Practices 101: Simple Ways to Boost Views and Subscribers

In May of 2019, YouTube’s video creators uploaded 500 hours of content every minute. That comes to 720,000 hours of video per day. Granted, much of the content gets ignored because it doesn’t have much value to viewers. Still, the stupefying amount of video on YouTube makes it obvious that you have plenty of competition.

It can take years to build a loyal following and reach the 100,000 subscriber mark that earns you an award from YouTube.

Don’t let the hard work deter you from optimizing your channel. Instead, start with these eight simple ways to boost your views and subscribes. Read More

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A Marketer’s Complete Guide to YouTube Video Ads

Every marketer should understand the importance of using social media to build brand recognition and improve sales. Unfortunately, some marketing professionals seem to forget that YouTube counts as one of the world’s most popular social media sites. Read More

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Top 7 Influencer Marketing Tools to Boost Your Campaign

If you’re considering an influencer marketing campaign, you might wonder how exactly you’ll manage it. It’s not a secret that an influencer campaign can rapidly become larger than you ever expected – especially if you’re not prepared. Thankfully, there are a ton of influencer marketing tools to help you run a successful and streamlined campaign. Read More

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Your Guide to Influencer Marketing

For the past few years, influencer marketing has been gaining momentum – so much so that it’s now a vast and indispensable piece of marketing’s landscape. In fact, you’d be hard-pressed to find a brand that isn’t using it. It one of the most unique and authentic approaches to marketing that allows you to powerfully reach your audience. Read More

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Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional marketing or digital marketing? For many enterprises, they are symbiotic rather than binary options. Traditional marketing is too often derided as old-fashioned. The truth is, it is also well-proven. It remains effective with certain demographics. And, in the right circumstances, it dovetails well with myriad digital initiatives. Read More

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Understanding, Mapping, and Mastering The Evolving Customer Journey

Marketers and advertisers today, more than ever, need to better understand the wants and needs of their target market. The automotive industry, in particular, is extremely competitive, and an automotive association needs every edge it can get to maintain and grow its customer base and gain an edge over its competitors. The key to being successful in this endeavor is understanding the customer journey and using the information detailed in that journey to figure out exactly what you need to do to deliver an experience that keeps customers loyal. Read More

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What Do Consumers Want from Branded Content?

It wasn’t that long ago that companies believed content had nothing to do with the success or failure of their brand. Companies believed what they posted and where they posted it had no real effect on marketing efforts. Today, companies like are understanding just how valuable authentic content is. Read More

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Micro-Moments Signal a Shift in Auto Buying Behavior

In 2015, Google coined the term “micro-moments” to describe times when individuals reflexively use a smartphone to act on a need. Google describes them as “intent-rich moments when decisions are made and preferences shaped.”
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