For the past few years, influencer marketing has been gaining momentum – so much so that it’s now a vast and indispensable piece of marketing’s landscape. In fact, you’d be hard-pressed to find a brand that isn’t using it. It one of the most unique and authentic approaches to marketing that allows you to powerfully reach your audience.
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Traditional marketing or digital marketing? For many enterprises, they are symbiotic rather than binary options. Traditional marketing is too often derided as old-fashioned. The truth is, it is also well-proven. It remains effective with certain demographics. And, in the right circumstances, it dovetails well with myriad digital initiatives.
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Marketers and advertisers today, more than ever, need to better understand the wants and needs of their target market. The automotive industry, in particular, is extremely competitive, and an automotive association needs every edge it can get to maintain and grow its customer base and gain an edge over its competitors. The key to being successful in this endeavor is understanding the customer journey and using the information detailed in that journey to figure out exactly what you need to do to deliver an experience that keeps customers loyal.
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It wasn’t that long ago that companies believed content had nothing to do with the success or failure of their brand. Companies believed what they posted and where they posted it had no real effect on marketing efforts. Today, companies like are understanding just how valuable authentic content is.
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In 2015, Google coined the term “micro-moments” to describe times when individuals reflexively use a smartphone to act on a need. Google describes them as “intent-rich moments when decisions are made and preferences shaped.”
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With nearly 2 billion monthly active users, YouTube is more than just a video streaming platform. It’s one of the most powerful marketing weapons in your arsenal. You can use YouTube advertising to attract leads to your website, advertise your products and services, and increase visibility. Here’s how to use YouTube for explosive growth.
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Tier10 won two awards in the 40th Annual Telly Awards competition for outstanding video creative under the Automotive category of Branded Content and Regional TV. Both entries demonstrate the full-service agency’s focus on creativity and excellence in video production.
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Marketing takes on so many different shapes today – word of mouth, print, online, radio, television. And today’s savvy marketers know innovative marketing methods evolve on a daily basis. This is especially true with augmented reality.
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