Content is King.
You’ve heard it before. But putting out the right content at the right time and to the right audience is vital. After all, the whole end-game of content marketing is attraction, conversion, and retention of customers. Who doesn’t want to drive additional traffic to their website? Generate additional leads? Make additional – and continuous – sales?
With the rise of social media, dealerships are realizing that instead of meeting their potential customers face-to-face, they now have to reach out and cultivate relationships in the online sphere. Content marketing is one of the ways they tackle this seemingly insurmountable task.
Just moderate increases in tailored customer experiences could augment your company’s earnings around 90% over the course of a few years.
In May of 2019, YouTube’s video creators uploaded 500 hours of content every minute. That comes to 720,000 hours of video per day. Granted, much of the content gets ignored because it doesn’t have much value to viewers. Still, the stupefying amount of video on YouTube makes it obvious that you have plenty of competition.
It can take years to build a loyal following and reach the 100,000 subscriber mark that earns you an award from YouTube.
Every marketer should understand the importance of using social media to build brand recognition and improve sales. Unfortunately, some marketing professionals seem to forget that YouTube counts as one of the world’s most popular social media sites.
If you’re considering an influencer marketing campaign, you might wonder how exactly you’ll manage it. It’s not a secret that an influencer campaign can rapidly become larger than you ever expected – especially if you’re not prepared. Thankfully, there are a ton of influencer marketing tools to help you run a successful and streamlined campaign.
For the past few years, influencer marketing has been gaining momentum – so much so that it’s now a vast and indispensable piece of marketing’s landscape. In fact, you’d be hard-pressed to find a brand that isn’t using it. It one of the most unique and authentic approaches to marketing that allows you to powerfully reach your audience.
Traditional marketing or digital marketing? For many enterprises, they are symbiotic rather than binary options. Traditional marketing is too often derided as old-fashioned. The truth is, it is also well-proven. It remains effective with certain demographics. And, in the right circumstances, it dovetails well with myriad digital initiatives.