In 2015, Google coined the term “micro-moments” to describe times when individuals reflexively use a smartphone to act on a need. Google describes them as “intent-rich moments when decisions are made and preferences shaped.”
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With nearly 2 billion monthly active users, YouTube is more than just a video streaming platform. It’s one of the most powerful marketing weapons in your arsenal. You can use YouTube advertising to attract leads to your website, advertise your products and services, and increase visibility. Here’s how to use YouTube for explosive growth.
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Tier10 won two awards in the 40th Annual Telly Awards competition for outstanding video creative under the Automotive category of Branded Content and Regional TV. Both entries demonstrate the full-service agency’s focus on creativity and excellence in video production.
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Marketing takes on so many different shapes today – word of mouth, print, online, radio, television. And today’s savvy marketers know innovative marketing methods evolve on a daily basis. This is especially true with augmented reality.
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There is no doubt that video marketing is on the rise, and for good reasons. According to YouTube, people watch more than one billion videos on its platform every day – and this is just one medium. With more than 75 percent of the American population now owning a smartphone, companies can reach a massive audience with only one video.
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In the past, car buyers spent time studying auto dealership ads via newspapers and visiting dealerships. It was the only way to get educated on new models and features. In today’s market, car buyers do that online. As a result, developing new customer-engagement strategies is key to dealership success.
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Like everything else in our digital world, you can almost see digital marketing evolving. It’s a challenge keeping up. Your marketing strategies need to change to take advantage of digital marketing tools. You also need to keep pace with the changing expectations of your customers and prospects. To meet those challenges, you need to use the right digital tools at the right time, while still looking at what the future holds.
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