How Sponsorship Marketing Is Benefiting Communities and Local Business

Sponsorship marketing may sound like a new promotional tactic to some, but in reality, it’s a common business practice that many entrepreneurs already utilize. By donating to and sponsoring local individuals and organizations, businesses are able to help themselves and their communities. As an example, the Greater Twin Cities Honda Dealers (GTCHDA) and Northwest Honda Dealers (NWHDA) have begun donating money to local schools. In the end, they’re likely to see countless benefits from doing so. Read More

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Traditional Automotive Advertising Trends That Still Deliver Buyers

The dominance of digital advertising has been overstated, particularly in the automotive industry. Powerhouse companies like Toyota and Fiat Chrysler continue to spend big bucks on television ads and other mediums because they produce results. The auto industry does lead in the use of digital advertising, but it invests more in other, more traditional modes. Those types of advertising still produce results, delivering a healthy return on the advertiser’s investment. The industry needs to blend the old ways with the new.

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5 Reasons Video Marketing Works for Automotive Advertising

These days, all industries and fields are looking for better ways to advertise their products and services. In the auto industry, there’s a lot of competition — so you want to make sure that you stand out from the crowd in order to be successful. Good marketing techniques can allow you to do just that. This can help you increase your customer base and encourage brand loyalty. Using video is a great way to market your dealership. Keep reading to better understand the reasons why video marketing works for automotive advertising.
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Six-Second Survival: Will Broadcast Thrive, or Simply Survive, in an Age of Digital Domination?

Six seconds.

That’s not a whole lot of time to do much of anything, really. You’ve used it up already reading this article, and if you’re to believe the comScore study on the matter, you’ve probably already determined if you’re going to continue reading in that time. This data has fueled the transition to six-second ads on platforms like YouTube and Facebook, and now television has found itself with some questions: are six-second ads worth pursuing? Will they succeed?

Is it too late?

Shorter ads are nothing new. 30-second ads soon gave way to the 15s of the MTV generation, and now with the rise (and fall) of numerous short-form video services, it seems the trend of fitting more and more content into a shorter amount of time will only continue. According to Fox Sports president Eric Shanks, this is only a good thing. But it may be a strategy too little, too late for a traditional medium such as television. According to a recent Nielsen study, millennials, while less inclined to change the channel compared to their demographic counterparts, lay claim to the lowest levels of ad recollection and program engagement. The problem? Multiple screens and apps fighting for attention, such as millennial dominated apps such as Snapchat, which sees four out of five millennials frequenting the service. The solution?

If you can’t beat ‘em, join ‘em.

Fox dipped the first toe into the pool, staging 29-second advertising blocks during their presentation of the Teen Choice Awards. These blocks featured a five-second intro message imploring users to stay tuned for the rest of the programming, followed by ads of similar length promoting various products and services, all within their own contained six-second window. After announcing the success of the test run, they announced the placement of such ads into their NFL programming. It’s a move anticipated to keep in younger crowds a la the strategies employed by Facebook and YouTube, but according to Dave Penski, a chief executive of Publics Media Exchange America, there now exists a whole new set of challenges with shorter form advertisements. Six-second ads, he insists, may not be a good fit for advertisers looking to sell more complicated products and services, and should largely be used by larger brands to reinforce brand recognition and image. He remains optimistic about the transition to six-second ads, calling it “an innovation that’s more cross-screen than others because there’s already…a huge amount of six-second advertising that’s going on out there.”

So where does this leave you, the average television viewer?

Well on the surface, this change is nothing new: the internet has slowly shaped the direction of television for years now, as companies like Netflix and Hulu drive the increasing shift towards subscription-based, video-on-demand services. Cable TV is a dying medium, and this move to incorporate six-second advertising, (a move prompted by, you guessed it, the internet), is akin to showing up on Christmas with last year’s hot item. Many of today’s youth are rarely subjected to traditional advertising to begin with, let alone live in a household with a traditional television service. While these services owe their existence, and for a large part their content libraries, to television, they continue to innovate while TV is left in the early 2000’s. If the medium truly wishes to succeed in this six-second world, it’s time to innovate, rather than replicate.

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Tier10 Named in the 38th Annual Telly Awards

Tier10 was named a winner in the 38th Annual Telly Awards for its “Legacy //2017 Acura NSX” and “Believe in the Land” automotive commercials. With over 13,000 entries from all 50 states and numerous countries, this is truly an honor.
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How Data is Humanizing Marketing

Data takes on many forms. Sometimes, data can look like a synthetic life form on the USS Enterprise. Other times, like a gadget-wielding little boy in the Goonies. But more often than not, we envision data as long strings of integers that stretch out to infinity and come accompanied with the dial-up Internet noise. While data is integrated into nearly every facet of our lives, there still remains a disconnect between the numbers and how they’re presented. I mean, all a baseball pitcher really has to do is stand on a hill and throw to another player, but their stat sheets make it look like they’re coding the next Apollo mission at the same time. This is precisely why I take notice when a company is able to blend data and marketing so effortlessly, or at least make it seem that way. Here are some examples that showcase the versatility of data presentation when it comes to company branding. Read More

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Tier10 Wins Five Davey Awards

Tier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence. Read More