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Advertising

Understanding, Mapping, and Mastering The Evolving Customer Journey

November 18, 2019 |

Marketers and advertisers today, more than ever, need to better understand the wants and needs of their target market. The automotive industry, in particular, is extremely competitive, and an automotive association needs every edge it can get to maintain and grow its customer base and gain an edge over its competitors. The key to being successful in this endeavor is understanding the customer journey and using the information detailed in that journey to figure out exactly what you need to do to deliver an experience that keeps customers loyal. Read More

84 total views, 2 views today

What Do Consumers Want from Branded Content?

October 9, 2019 |

It wasn’t that long ago that companies believed content had nothing to do with the success or failure of their brand. Companies believed what they posted and where they posted it had no real effect on marketing efforts. Today, companies like are understanding just how valuable authentic content is. Read More

220 total views, 2 views today

Micro-Moments Signal a Shift in Auto Buying Behavior

September 10, 2019 |

In 2015, Google coined the term “micro-moments” to describe times when individuals reflexively use a smartphone to act on a need. Google describes them as “intent-rich moments when decisions are made and preferences shaped.”
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257 total views, 1 views today

YouTube Advertising 101: Harness the Power of YouTube & Grow Your Business

June 20, 2019 |

With nearly 2 billion monthly active users, YouTube is more than just a video streaming platform. It’s one of the most powerful marketing weapons in your arsenal. You can use YouTube advertising to attract leads to your website, advertise your products and services, and increase visibility. Here’s how to use YouTube for explosive growth. Read More

505 total views, 1 views today

Tier10 Video Creative Recognized in 40th Annual Telly Awards

June 20, 2019 |

Tier10 won two awards in the 40th Annual Telly Awards competition for outstanding video creative under the Automotive category of Branded Content and Regional TV. Both entries demonstrate the full-service agency’s focus on creativity and excellence in video production. Read More

476 total views, 1 views today

Is Augmented Reality the Future of Automotive?

June 12, 2019 |

Marketing takes on so many different shapes today – word of mouth, print, online, radio, television. And today’s savvy marketers know innovative marketing methods evolve on a daily basis. This is especially true with augmented reality. Read More

551 total views, 1 views today

Get Ahead With These 9 Emerging Video Trends

May 31, 2019 |

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557 total views, 2 views today

Tier10’s Video Creative Wins Three 2019 Muse Creative Awards

May 24, 2019 |

Tier10 received two Gold and one Silver Award in this year’s Muse Creative Awards for its outstanding video production in the Automotive and TV Ad categories. Read More

639 total views, 1 views today