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Advertising

5 Tips For Writing Kickass Copy: Create Copy That’s Built to Perform For TV

August 15, 2016 |

Image is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.

But what about copy? Is it just as important for something to sound as good as it looks?
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Banned from #TheBigEvent? Here’s What You Can Say About the Olympics

August 2, 2016 |

If you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
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The Pokémon Go Disrupt

July 29, 2016 |

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There’s a Charizard in your garden and the neighborhood kids are climbing over the fence to capture it. This isn’t an obscure early 2000’s cartoon reference; this is today’s augmented reality and marketers are trying to understand how they too can catch them all (Pokémon-obsessed customers that is).
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5 Unique Events to Draw in Customers

July 12, 2016 |

Loyalty reward programs are great, but it seems these days that every business has one. To keep your customers coming back time and time again, it sometimes takes a little ingenuity. Why not host an event to give back to your existing customers and maybe also catch the eye of new ones?
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Death of a Website

June 14, 2016 |

Are websites dying? According to Jon Lax, director of product design at Facebook, yes. But we’re not so sure.
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Adapt or Die: The Future of the Ad Agency

June 3, 2016 |

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The ad agency is facing a radical shift. Clients’ needs have changed, and the size, shape, and appearance of the ad agency is going to have to go through a metamorphosis before it can meet those needs.
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FOMO No Mo’ for Businesses on Instagram

June 1, 2016 |

In the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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Tier10 Selected a Winner in the 37th Annual Telly Awards

May 26, 2016 |

Tier10 was named a winner in the 37th Annual Telly Awards. As a first time entrant, Tier10 is the proud recipient of two Silver Telly Award for its “2014 Agency Reel” and “Movie Night” videos, and Bronze Telly Awards for its “New Kid on the Block” and “Aston Martin Racing” videos.
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